SOCIAL MEDIA

AI Traffic Is Growing 6.5x Faster Than Human Traffic, Fastly Reports

Friday, June 26, 2026

Artificial intelligence is no longer just changing how people search, shop, and work online. It's also transforming the very nature of internet traffic.

According to new research from edge cloud platform Fastly, AI-generated traffic is growing significantly faster than human traffic, creating new challenges and opportunities for businesses managing websites, applications, and digital services. As AI assistants, autonomous agents, and machine-driven systems become more common, organizations may need to rethink how they handle automated requests and protect their digital infrastructure.

Fastly Finds AI Traffic Growing at a Rapid Pace


Fastly's latest analysis of activity across its global network found that AI-generated requests increased by approximately 30% between January and May 2026. During the same period, AI traffic expanded 6.5 times faster than human traffic, highlighting how machine-driven interactions are becoming an increasingly important part of the internet.

While the volume of AI requests continues to rise, Fastly says the bigger shift lies in how these systems interact with online content, applications, and business services.

Rather than viewing AI traffic simply as another form of bot activity, organizations are beginning to recognize it as a new layer of internet activity that requires its own management strategy.

AI Is Changing How Businesses Think About Web Traffic

For years, companies have focused primarily on identifying and blocking malicious bots.

Today, however, businesses face a more nuanced challenge.

Some AI systems help surface company content in AI-powered search experiences, answer customer questions, compare products, or retrieve real-time information on behalf of users. Others may place additional strain on infrastructure or access sensitive data without delivering meaningful business value.

This means organizations increasingly need to decide which AI systems should be welcomed, monitored, limited, or blocked altogether.

According to Artur Bergman, Founder and Chief Technology Officer at Fastly, the internet is entering a new era.

"AI traffic is fundamentally changing how the internet operates."

He explained that businesses are moving beyond a world where humans are the primary users of digital experiences.

"The challenge is no longer simply blocking bots, it's understanding which machine interactions should be accelerated, managed, challenged, or stopped."

Understanding the Different Types of AI Traffic

Fastly's research identifies two major categories of AI-generated traffic that organizations should understand.

AI Crawlers

AI crawlers systematically scan websites to collect information that can be used to build, train, or update AI models.

These systems typically browse large volumes of online content and operate similarly to traditional search engine crawlers, although their objectives differ.

AI Fetchers and AI Agents

AI fetchers retrieve information in response to specific user requests made through AI assistants or emerging autonomous AI applications.

These requests often involve real-time tasks such as:

  • Answering user questions
  • Comparing products or services
  • Verifying information
  • Retrieving live data
  • Completing digital tasks on behalf of users

As AI assistants become more capable, fetchers are expected to play an increasingly important role in how consumers discover brands and access online information.

AI Requests Place Greater Demands on Infrastructure

The study also found that AI traffic affects backend infrastructure differently than traditional user traffic.

Based on Fastly's May 2026 data:

  • More than 51% of AI requests required origin server access
  • Less than 9% of human requests required origin access

This means AI-generated traffic often bypasses cached content and directly interacts with an organization's servers, potentially increasing infrastructure costs and resource usage.

Fastly also observed particularly strong growth in AI assistant activity.

Traffic associated with Claude increased by more than 555% compared with its January 2026 baseline, demonstrating how quickly AI-powered applications are scaling.

AI Traffic Management Is Becoming a Business Strategy

Fastly believes organizations should no longer treat AI traffic solely as an IT or cybersecurity issue.

Instead, decisions about AI access increasingly influence brand visibility, digital distribution, customer acquisition, and how organizations appear within AI-powered experiences.

The company observed different approaches among large enterprises.

One organization chose to block a sudden increase in AI fetcher activity, likely to retain greater control over its content.

Another allowed AI agents continued access, resulting in sustained growth in AI fetcher traffic and potentially increasing visibility across AI-powered platforms.

These contrasting strategies highlight that AI traffic decisions may directly influence how businesses are discovered in the future.

Three Elements of an Effective AI Traffic Strategy

As AI-generated internet activity continues to expand, Fastly recommends organizations build a more intentional machine traffic strategy centered around three key capabilities.

Visibility

Organizations need clear insight into which AI systems are interacting with their websites, APIs, and digital services.

Context

Understanding why AI systems access digital resources helps distinguish beneficial activity from potentially harmful or unnecessary requests.

Precision

Businesses should be able to apply different policies based on an AI system's intent, behavior, and business value rather than relying on one-size-fits-all rules.

Fastly says its edge cloud platform enables organizations to balance performance, security, bot management, and infrastructure protection while making real-time decisions about AI-generated requests.

Preparing for an AI-Driven Internet

As AI assistants and autonomous agents become increasingly integrated into everyday digital experiences, organizations will likely encounter more machine-generated interactions than ever before.

Managing these requests effectively will require more than simply blocking bots. Businesses must evaluate how AI systems influence customer discovery, online visibility, operational costs, and digital strategy.

Fastly's latest findings suggest that AI traffic is no longer an emerging trend. It is becoming a permanent part of the internet's evolution, and organizations that develop thoughtful machine traffic strategies today may be better positioned to compete in an increasingly AI-driven digital landscape.
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Saviynt Unveils AI Identity Security With Intent-Aware Runtime Authorization


As artificial intelligence moves beyond chatbots and into autonomous agents capable of making decisions and executing tasks, organizations are facing a new cybersecurity challenge: how do you control what AI agents are allowed to do in real time?

To address this growing concern, identity security company Saviynt has introduced new capabilities for its Identity Security for AI platform, including Intent-Aware Runtime Authorization (IARA), a technology designed to monitor and control AI agent behavior while actions are taking place. The latest enhancements also strengthen identity verification to help organizations reduce impersonation and fraud risks as AI adoption accelerates.

Why AI Agents Need a New Approach to Identity Security

AI agents are becoming increasingly capable of performing complex business tasks with minimal human intervention. From accessing company applications to interacting with APIs, databases, and other AI systems, these digital workers can complete thousands of actions within seconds.

While this creates significant productivity gains, it also introduces new security concerns.

Traditional identity and access management systems were designed primarily for human users and conventional software applications. They often rely on static permissions that may not accurately assess whether an AI agent's action is appropriate in a specific situation.

As enterprises deploy AI agents into production environments, organizations need security tools that evaluate access decisions dynamically rather than relying solely on predefined permissions.

Saviynt Introduces Intent-Aware Runtime Authorization

To meet this need, Saviynt has enhanced its Agent Access Gateway with Intent-Aware Runtime Authorization (IARA).

Rather than simply checking whether an AI agent has permission to perform a task, IARA evaluates several factors at the exact moment an action is requested, including:

  • The identity of the AI agent
  • The surrounding context
  • Organizational security policies
  • The agent's intended objective

If an action falls outside approved policies or appears inconsistent with its intended purpose, the system can immediately block the request while generating an audit record for security teams.

This runtime approach allows organizations to respond to AI behavior as it happens instead of relying solely on permissions granted beforehand.

Moving Beyond Static Access Controls

According to Vibhuti Sinha, Chief Product Officer at Saviynt, AI agents should now be viewed as a new category of enterprise identity.

"AI agents are becoming a new class of enterprise identity, autonomous, powerful, and capable of taking action across critical business systems."

He explained that Agent Access Gateway enables organizations to make security decisions at the point where AI actions occur.

"With IARA, organizations can move beyond static permissions and make access decisions based on what an agent is trying to do, why it is doing it, and whether that action should be allowed."

This approach aims to give enterprises greater confidence as they automate increasingly sensitive business processes.

How Runtime Authorization Protects Business Systems

One of the biggest challenges with AI agents is that technical authorization alone does not always guarantee appropriate behavior.

For example, a sales support AI may legitimately access customer relationship management (CRM) data to summarize a sales opportunity.

However, if that same AI suddenly attempts to export customer records, alter pricing information, or initiate customer communications without approval, organizations need a way to determine whether those actions align with the user's original intent.

Saviynt's runtime authorization engine is designed to identify these mismatches instantly and stop unauthorized actions before they can impact sensitive systems or data.

Expanded Governance Across the AI Ecosystem

Alongside runtime authorization, Saviynt has expanded governance capabilities throughout its broader Identity Security for AI platform.

Organizations can now manage:

Runtime access control for AI agents

Policies can evaluate and regulate AI agent behavior dynamically while tasks are being executed.

Tool and application permissions

Security teams can define both static and adaptive policies that determine which tools, applications, APIs, and resources AI agents are permitted to use.

AI delegation tracking

The platform can distinguish whether an AI agent is acting independently, operating on behalf of a human user, or carrying out requests from another AI agent, providing greater accountability across automated workflows.

These controls help organizations enforce least-privilege access while improving visibility into autonomous AI activity.

Stronger Identity Verification to Reduce AI-Driven Fraud

As AI-generated content and impersonation techniques become increasingly sophisticated, verifying human identities is also becoming more important.

To address this, Saviynt has introduced new identity verification capabilities directly within its platform.

The enhanced verification process includes:

  • Biometric scanning
  • Selfie photo verification
  • Liveness detection
  • Support for more than 4,000 government-issued identity documents across over 177 countries

These features are designed to strengthen identity assurance during certification processes while helping reduce impersonation, unauthorized access, and social engineering attacks.

Broader Integration Across Enterprise AI Platforms

Saviynt also continues to expand compatibility across enterprise AI ecosystems.

The latest release introduces additional native integrations with platforms including:

  • Microsoft Foundry
  • N8N
  • Snowflake Cortex

These integrations help organizations manage AI identities consistently across where agents are built, deployed, and interact with enterprise applications.

Addressing the Next Generation of AI Security Challenges

As organizations increasingly rely on autonomous AI systems, securing those systems will require more than traditional identity management.

By combining runtime authorization, AI governance, and advanced identity verification, Saviynt aims to help enterprises address two rapidly emerging security priorities: controlling AI agent behavior during execution and reducing the risk of identity impersonation.

As AI continues to reshape business operations, solutions that provide real-time visibility and policy enforcement are becoming essential for organizations seeking to innovate without compromising security.
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How Cassava Is Becoming a Health Food and Livelihood Game-Changer in Southeast Asia


For generations, cassava has been one of Southeast Asia's most dependable crops. It has helped communities endure droughts, poor soil conditions, and food shortages while supporting millions of farmers across the region. Today, this humble root crop is finding a new purpose as demand grows for healthier, gluten-free foods and sustainable agricultural solutions.

One inspiring example comes from Siak, Indonesia, where a small social enterprise called Telarasa is transforming cassava into nutritious food products while creating new opportunities for local farmers, fishers, and entrepreneurs. Its story demonstrates how agricultural innovation can improve public health, strengthen local economies, and reduce food waste all at the same time.

Why Cassava Is Gaining New Importance

Cassava has long been recognized as a staple crop across countries like the Philippines and Indonesia. Beyond its role in food production, it also supports industries such as animal feed, starch manufacturing, and biofuel production.

Today, changing consumer preferences are giving cassava even greater relevance.

As more people seek gluten-free, lower-sugar, and wellness-focused diets, ingredients like modified cassava flour (Mocaf) are becoming attractive alternatives to traditional wheat flour. The Asia-Pacific gluten-free products market is expected to reach USD 3.2 billion by 2030, reflecting rising demand for healthier food options.

However, many gluten-free products remain expensive and are largely produced by major manufacturers, making them less accessible to many consumers. This creates opportunities for community-based food enterprises to offer more affordable alternatives using locally grown crops.

Cassava Continues to Play a Key Role in the Philippines

The Philippines has a long history with cassava, both as a livelihood crop and a beloved ingredient in traditional cuisine.

Popular Filipino favorites such as cassava cake, pichi-pichi, and ginataang cassava continue to showcase its versatility in local kitchens.

Economically, the crop remains significant. The cassava industry generates an estimated ₱97,623 per hectare, with average yields of 11,834 kilograms. The Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) remains the country's largest cassava-producing area, cultivating around 100,000 hectares and producing approximately 218.99 thousand metric tons annually.

Despite these numbers, cassava is still classified by the Department of Trade and Industry as a marginal commodity under its Revealed Comparative Advantage matrix. This has prompted experts, including the National Academy of Science and Technology, to call for greater investment and stronger industry support to unlock the crop's full economic potential.

How One Family's Challenge Sparked a Food Innovation

For Wibowo Nugroho, founder of Telarasa, the business began with a deeply personal mission rather than a commercial opportunity.

His child had sensitivities to gluten and sugar, making it difficult to find suitable food options. As he searched for healthier alternatives, he realized many other families in Siak faced similar concerns, including parents caring for children with ADHD and other dietary needs.

"Initially, this was truly for our own family. Our child needed safe food, and it turned out many parents nearby shared the same anxiety," Wibowo shared.

At the same time, he noticed another challenge affecting his community.

Many households cultivated cassava in small backyard plots, yet much of the harvest remained unsold because farmers lacked reliable buyers.

"The cassava was planted, but eventually left in the garden. Residents were confused about where to sell it," he explained.

These two problems eventually inspired one solution.

Turning Cassava Into Nutritious Value-Added Products

What started as simple kitchen experiments gradually evolved into a growing food enterprise.

Telarasa began producing modified cassava flour, commonly known as Mocaf, as a gluten-free substitute for wheat flour. This versatile ingredient became the foundation for several healthier food products.

Among its signature offerings is Lekit Lomek, a protein-rich snack that combines Mocaf with Bombay Duckfish, locally known as lomek (Harpodon nehereus).

The innovation has benefited not only consumers but also local fishing communities. Since lomek fish traditionally had limited market demand due to their high water content, incorporating them into processed snacks has created additional income opportunities for local fishers.

Telarasa's Mocaf flour has also become an ingredient for other small businesses producing healthier snacks, including cookies sweetened with palm sugar instead of refined sugar.

Today, the company purchases between 30 and 60 kilograms of cassava per production cycle, processing approximately 240 kilograms each month while carefully matching production with market demand.

Business Mentorship Helped Telarasa Grow

Telarasa's growth accelerated after joining the Skelas incubation program through the Siak Sustainable Business Incubation (KUBISA) and the Siak Innovation Challenge.

During the six-month program, the team received guidance in several critical business areas, including:

Product development

Improving recipes and expanding healthier product offerings.

Food safety and quality

Strengthening production standards and consumer confidence.

Marketing and financial management

Developing sustainable business strategies and improving financial planning.

Business networking

Connecting with potential partners, investors, and funding opportunities.

According to Skelas representative Cerli, many promising local businesses simply need the right support to unlock their potential.

"In incubation, we see many local businesses with great potential, but they often stumble during the process. That is where we step in, helping to refine things from upstream to downstream."

Sustainability Is Built Into Every Step

One of Telarasa's defining strengths is its commitment to minimizing waste throughout production.

Instead of discarding by-products, the enterprise has adopted a circular approach that gives every part of the cassava plant a purpose.

Its sustainability practices include:

  • Composting cassava peels and cores
  • Using cassava leaves as food or animal feed
  • Replanting cassava stems
  • Converting flour residue into chicken feed

The company has also expanded partnerships with local kitchens, including Dapur Mempura, which incorporates Telarasa's Mocaf flour into its food products.

Reflecting on the experience, Wibowo said:

"We learned that building a food business is not just about taste, but also consistency, quality, and trust."

Creating Opportunities for Farmers and Communities

Telarasa currently processes around 200 to 250 kilograms of cassava every month, while its flagship snack regularly sells out within just a few days.

The enterprise has also experienced steady financial growth, with monthly income increasing from below 1 million Indonesian rupiah to approximately 1.5 to 2 million rupiah over recent months.

Beyond financial gains, the business creates a reliable market for cassava farmers and local fishers while encouraging environmentally responsible production.

Cerli believes initiatives like this demonstrate that economic development and sustainability can work together.

"A business like this proves that economic recovery can go hand-in-hand with environmental restoration and the strengthening of local communities."

A Model That Could Inspire the Region

As Southeast Asia continues to prioritize food security, healthier diets, and sustainable agriculture, stories like Telarasa's highlight the untapped potential of traditional crops such as cassava.

By combining innovation, community partnerships, and environmental responsibility, the enterprise has transformed a familiar commodity into a driver of nutrition, livelihood, and local economic growth.

For countries like the Philippines, where cassava remains both culturally significant and economically valuable, similar community-led initiatives could help unlock new opportunities for farmers while making healthier food more accessible to consumers.

Sometimes, meaningful innovation doesn't begin with cutting-edge technology. It begins with seeing new possibilities in crops that have been part of everyday life for generations.
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Bounty Marks 40 Years with a Stronger Commitment to Philippine Food Security


For four decades, Bounty has been a familiar name in Filipino households, supplying poultry products and well-loved food brands that have become part of everyday meals. As the company celebrates its 40th anniversary, it is looking beyond business growth and placing greater focus on a national priority: strengthening food security in the Philippines.

During its milestone celebration held on June 25 at Marquis Events Place in Bonifacio Global City, Taguig, Bounty reaffirmed its commitment to helping build a more resilient and self-sufficient agricultural sector through innovation, farmer empowerment, and sustainable food production.

Bounty Reinforces Its Commitment to Philippine Food Security

The anniversary gathering brought together company executives, media partners, and industry experts to reflect on Bounty's four-decade journey while discussing the future of agriculture and food sustainability in the country.


Leading the company's message was Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings, Inc. and President of Fresh Group, who emphasized that earning the trust of Filipino families comes with a responsibility to help secure the nation's food supply.

"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership."

As food security continues to be a pressing concern, Bounty aims to play a more active role in helping the Philippines strengthen local food production and reduce dependence on imports.

Supporting Farmers Through Technology and Training


Building a food-secure nation goes beyond producing quality products. It also requires empowering the people behind the country's agricultural sector.

To help achieve this goal, Bounty continues to work closely with Filipino farmers, livestock raisers, and agricultural entrepreneurs by providing access to modern farming technologies, technical expertise, animal nutrition solutions, and market opportunities.

These initiatives are designed to improve productivity while ensuring farmers can operate more sustainably and profitably.


According to Rodolfo Abelardo "Polo" Ablazo, General Manager of the Commercial Feeds Agribusiness Group, supporting local producers creates benefits that extend far beyond individual farms.

"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability."

He added that stronger farming communities ultimately contribute to job creation and ensure Filipino families continue to enjoy safe, affordable, and high-quality food.

From a Small Poultry Farm to One of the Country's Leading Food Companies

Bounty's story began in Santa Maria, Bulacan with a modest layer farm housing just 5,000 chickens.

Over the years, the company steadily expanded its operations by investing across every stage of poultry production. Its integrated network now includes grandparent farms, parent stock farms, hatcheries, feed mills, dressing plants, and cool-cell broiler complexes that help maintain consistent product quality and food safety.

This vertically integrated approach has enabled Bounty to strengthen both operational efficiency and supply reliability while supporting the country's growing food requirements.

The One Bounty Transformation

A significant milestone in the company's evolution came in 2023 with the launch of the "One Bounty" structure.


Previously operating under multiple business units, Bounty consolidated its operations into four major groups:

Fresh Group

Focused on poultry production and ensuring the consistent supply of fresh chicken products.

Agribusiness Group

Dedicated to supporting farmers and livestock producers through feeds, nutrition, technical services, and agricultural solutions.

Branded & Value-Added Group

Responsible for developing innovative, convenient, and nutritious food products for Filipino consumers.

Restaurant Group

Managing Bounty's growing food service operations, including Chooks-to-Go, which now operates more than 2,200 takeout stores across the Philippines.

The unified structure allows the company to align its long-term vision while improving collaboration across its different business segments.

Continuing to Innovate for Filipino Families

As consumer needs continue to evolve, Bounty says innovation remains central to its long-term strategy.

James Benedict Carreon, President of the Restaurant Group, highlighted the company's commitment to remaining part of everyday Filipino dining experiences.

"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better."

Meanwhile, Arch. Edwin Chen, President of the Branded & Value-Added Group, emphasized that innovation will continue to shape the company's future.

"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better.'"

Looking Ahead to the Next 40 Years

As the Philippines continues to address challenges surrounding food security and agricultural sustainability, partnerships between private companies, farmers, and local communities are becoming increasingly important.

Bounty's integrated approach, spanning everything from animal nutrition and farming support to food production and retail, positions the company as one of the key contributors to strengthening the country's agricultural ecosystem.

Celebrating its 40th anniversary is more than a milestone for the company. It also marks a renewed commitment to helping Filipino farmers succeed, supporting local food production, and ensuring that safe, nutritious, and affordable food remains accessible to families across the country.

With continued investments in innovation, collaboration, and sustainable agriculture, Bounty hopes to help build a more food-secure future for the Philippines while continuing its mission of making food better for generations to come.
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Coca-Cola Philippines Tops Trust and Value Rankings in Synergy-YouGov Awards

Tuesday, June 23, 2026


Building consumer trust takes more than memorable advertising campaigns. It requires consistency, meaningful action, and the ability to stay relevant in people's everyday lives. For Coca-Cola Philippines, those efforts recently translated into major recognition from Filipino consumers.

At the 2026 Synergy-YouGov Awards, Coca-Cola Philippines earned two notable distinctions, securing the top spot for Net Reputation among Sustainability Advocates and being recognized as the Most Improved Brand in Net Perceived Value within the Non-Alcoholic Beverages sector.

The awards reflect how consumers view the company's commitment to sustainability, community engagement, and delivering value beyond its products.

Coca-Cola Philippines Earns Dual Recognition at the 2026 Synergy-YouGov Awards

Held on April 24, 2026, the Synergy-YouGov Awards recognize brands that have demonstrated strong performance in reputation, value, and consumer sentiment based on extensive market research and consumer insights.

This year, Coca-Cola Philippines emerged as one of the event's standout winners after receiving two significant honors:

  • #1 in Net Reputation among Sustainability Advocates
  • #1 Most Improved in Net Perceived Value in the Non-Alcoholic Beverages category

These recognitions highlight the company's ability to strengthen consumer trust while improving perceptions of value among Filipino customers.

More importantly, the awards are based on consumer feedback, making them a reflection of how people genuinely view and experience the brand.

In today's marketplace, consumers increasingly expect companies to demonstrate responsibility beyond their products and services.

Coca-Cola Philippines' top ranking in Net Reputation among Sustainability Advocates signals that many Filipinos view the company as a brand they are proud to support and associate with.

Net Reputation measures positive and negative sentiments toward a brand, including whether consumers feel confidence, pride, or trust in a company's actions and values.

According to Maria Christine Ponce-Garcia, Director for Public Affairs, Sustainability and Communications at Coca-Cola Philippines, the recognition reflects years of effort invested in building authentic relationships with communities.

“This award isn't just recognition. It's a reflection of trust. The kind that takes years to build and speaks louder than any campaign ever could. To be seen as a company people are proud to be part of — that means everything," Ponce-Garcia said.

The recognition also highlights the impact of Coca-Cola Philippines' sustainability programs, including initiatives focused on waste management, water stewardship, and community wellbeing.

These efforts continue to play an important role in strengthening the company's credibility and long-term connection with consumers.

Sustainability as a Driver of Brand Trust

Today's consumers are paying closer attention to how brands contribute to society and the environment.

For Coca-Cola Philippines, sustainability has become a key pillar of its business strategy. Through ongoing environmental and social programs, the company seeks to create positive impact while addressing issues that matter to local communities.

"Being a trusted company means contributing in ways that are meaningful not just to our business, but to the communities we serve," Ponce-Garcia added.

As sustainability increasingly influences purchasing decisions, companies that demonstrate genuine commitment to positive change are often rewarded with stronger consumer loyalty.

Consumers See Greater Value in Coca-Cola Philippines

Alongside its reputation win, Coca-Cola Philippines also achieved the highest year-on-year improvement in Net Perceived Value within the Non-Alcoholic Beverages category between 2024 and 2025.

Net Perceived Value goes beyond affordability. It measures whether consumers believe a brand consistently delivers on its promises and provides worthwhile benefits relative to their expectations.

The recognition suggests that more Filipinos see Coca-Cola as a brand that offers dependable quality, accessibility, and relevance in their daily lives.

According to Ponce-Garcia, value extends far beyond pricing.

“Value was never about the price tag. It's about what people feel when they choose you — the confidence that they made the right call. That means delivering quality without compromise, staying within reach, and being there for the everyday moments that shape people's lives.”

This perception of value is built through years of maintaining product quality while remaining connected to Filipino culture and everyday experiences.

A Brand Embedded in Everyday Filipino Moments

One reason Coca-Cola continues to resonate with consumers is its longstanding presence in celebrations, family gatherings, meals, and everyday routines.

The company has consistently positioned itself as more than a beverage brand. It aims to be part of moments that bring people together, whether during major celebrations or simple daily interactions.

Ponce-Garcia emphasized that consistency plays a critical role in maintaining that connection.

“We believe value is built by consistently delivering what people expect, showing up in ways that are reliable, relevant, and part of daily life. That’s what allows Coca-Cola to be not just a product, but part of everyday moments, shared meals, celebrations, and simple, everyday connections.”

As consumer expectations continue to evolve, brands that remain relatable and dependable often gain stronger emotional connections with their audiences.

Understanding the Synergy-YouGov Awards

The Synergy-YouGov Awards combine the strategic communications expertise of Synergy Market Research + Strategic Consultancy with the consumer intelligence capabilities of YouGov.

The awards assess brand performance across key indicators such as reputation, value perception, and consumer sentiment.

Unlike recognition based solely on industry evaluations, these rankings are rooted in consumer data collected over time, providing valuable insights into how people perceive brands in the real world.

For Coca-Cola Philippines, the dual recognition serves as validation that its efforts in sustainability, community engagement, and consumer experience continue to resonate with Filipinos.

Looking Ahead: Continuing to Earn Consumer Confidence

While awards celebrate achievements, they also set expectations for continued improvement.

For Coca-Cola Philippines, the recognition reinforces the importance of listening to consumers, staying accountable, and continuously finding ways to create positive impact.

Ponce-Garcia sees the awards not as a finish line but as motivation for future progress.

"We know that trust is earned and that we must continue to prove it. We will continue to keep improving, to keep listening, and to continue delivering value for our consumers and for society, to refresh the world and make a difference."

As brands compete for consumer attention and loyalty, trust and value remain two of the most important differentiators. Coca-Cola Philippines' latest Synergy-YouGov Awards recognition suggests that for many Filipinos, the company continues to deliver both.
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Eastern Communications Supports Mangrove Rehabilitation Efforts in Bacolod


Protecting the environment has become a shared responsibility among businesses, communities, and local governments. As climate-related challenges continue to impact coastal areas across the Philippines, initiatives that strengthen environmental resilience are becoming increasingly important.

Demonstrating its commitment to sustainability, Eastern Communications recently joined fellow members of the Philippine Domestic Submarine Cable Network (PDSCN) consortium in a mangrove tree-planting activity in Bacolod City. The initiative underscores the growing role of private sector organizations in supporting climate action, biodiversity conservation, and community development.

Eastern Communications Joins PDSCN Mangrove Tree-Planting Initiative

On May 22, Eastern Communications participated in a mangrove tree-planting activity held in Purok Calubay, Bacolod City.

The environmental initiative forms part of the Philippine Domestic Submarine Cable Network (PDSCN) consortium's post-Environmental Compliance Certificate (ECC) commitments. Alongside consortium members Globe and InfiniVAN, Eastern Communications took part in efforts aimed at restoring and protecting coastal ecosystems while supporting long-term sustainability goals.

The activity was organized by the Department of Environment and Natural Resources - Environmental Management Bureau (DENR-EMB) in partnership with the Bago City Local Government Unit, the Community Environment and Natural Resources Office (CENRO) Bago, and various community stakeholders.

Through collaborative environmental programs like this, organizations are helping strengthen climate resilience in vulnerable coastal communities.

Why Mangrove Restoration Matters for Coastal Communities

Mangroves are often considered one of nature's most effective defenses against climate-related threats.

During the activity, Bago City Environment and Management Office (CEMO) representative Rex Magbanua led an orientation highlighting the critical role mangrove forests play in protecting shorelines from storm surges, coastal erosion, and flooding.

He referenced the devastating effects of Super Typhoon Odette in 2021, which severely impacted Bacolod City and many parts of Negros Occidental, as a reminder of the need to invest in climate adaptation and environmental protection initiatives.

Healthy mangrove ecosystems provide several benefits, including:

  • Protecting coastlines from strong waves and storm surges
  • Reducing soil erosion and flooding risks
  • Supporting marine biodiversity and fish habitats
  • Improving carbon sequestration and climate mitigation efforts
  • Sustaining local livelihoods dependent on coastal resources

For communities like Purok Calubay, these environmental benefits directly contribute to both ecological protection and economic stability.

A Community-Based Approach to Climate Resilience

Mangrove tree planting is more than an environmental activity. It is a community-driven effort that creates long-term value for people and ecosystems alike.

By restoring mangrove forests, local communities gain stronger natural protection against extreme weather events while preserving habitats that support fisheries and other coastal industries.

At the same time, these initiatives encourage collaboration between government agencies, private organizations, and residents, fostering a shared commitment to environmental stewardship.

Programs such as these demonstrate how sustainability efforts can create meaningful social impact while supporting broader climate resilience goals.

Eastern Communications Reinforces Its Commitment to Sustainability

For Eastern Communications, environmental initiatives are part of a broader mission to create positive impact beyond connectivity.

Sharing the company's perspective on the activity, Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications, emphasized the importance of sustainability-focused partnerships and community engagement.

"This initiative reflects our belief that creating meaningful impact goes beyond providing reliable and responsive connectivity," said Estanislao. "By supporting sustainability-driven partnerships and community-centered programs, we aim to help strengthen environmental resilience, empower local communities, and contribute to long-term sustainable development."

The participation in the mangrove rehabilitation effort aligns with the company's ongoing corporate social responsibility initiatives aimed at supporting both environmental and social progress.

Building a More Sustainable Future Through Collaboration

As businesses continue to expand and innovate, sustainability is becoming an increasingly important measure of long-term success.

Eastern Communications' involvement in the PDSCN mangrove tree-planting activity highlights how private sector organizations can contribute to environmental conservation while helping communities prepare for climate-related challenges.

By supporting programs that protect natural ecosystems and strengthen local resilience, companies can play a meaningful role in creating lasting benefits for future generations.

As Eastern Communications continues to grow its presence across the Philippines, the company remains focused on combining future-ready connectivity solutions with initiatives that help protect the environment, empower communities, and create sustainable value for both people and the planet.
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FedEx Helps APAC Businesses Prepare for New EU Import Rules Ahead of 2026 Changes


Businesses across Asia Pacific that ship products to Europe are facing a major regulatory shift. Beginning July 1, 2026, the European Union will remove its de minimis duty exemption, introducing new customs requirements and additional costs for cross-border shipments entering the region.

As companies prepare for the transition, FedEx is expanding its support efforts to help businesses navigate compliance challenges, avoid shipping disruptions, and continue growing in key international markets. Through digital solutions, expert guidance, and enhanced logistics connectivity, the global transportation company aims to make the transition smoother for organizations of all sizes.

APAC Businesses Aware of EU De Minimis Changes, But Many Are Not Yet Ready

While awareness of the upcoming EU de minimis policy change is relatively high, readiness levels tell a different story.

FedEx recently engaged more than 5,000 businesses across 12 Asia Pacific markets through a series of educational webinars focused on customs compliance and evolving trade regulations. The sessions included participants ranging from small and medium-sized enterprises (SMEs) to multinational corporations.

Insights gathered after the webinars revealed that although many companies understand the changes ahead, a significant number still need additional preparation.

According to the findings:

  • 59% of APAC businesses say they are fully or mostly prepared
  • 41% remain in the early stages of preparation or are not yet ready

Several challenges continue to hinder readiness among businesses, including:

  • Limited access to practical and actionable compliance guidance (27%)
  • Lack of in-house expertise on EU customs regulations (24%)
  • Difficulty keeping up with changing requirements and implementation timelines (22%)

Without adequate preparation, businesses could face customs delays, higher costs, and shipment disruptions when the new regulations take effect.

New Compliance Requirements Could Increase Costs for Exporters

The removal of the de minimis exemption is prompting many companies to reassess how they approach European markets.

Nearly half of surveyed businesses, or 45%, identified EU customs regulations as a barrier to growth. Among the biggest concerns are rising landed costs and increased compliance responsibilities.

Businesses cited the following challenges:

  • Higher landed costs (24%)
  • Additional compliance requirements (23%)

As a result, more than one-third of respondents, or 36%, have already adjusted or are planning to adjust pricing strategies for products sold into the European Union.

The regulatory changes are also influencing broader trade decisions. Around half of businesses surveyed say they are re-evaluating trade corridors and market priorities as they explore growth opportunities outside Europe.

Among companies considering alternative markets, Intra-Asia trade emerged as the leading option at 28%, followed by the United States at 23%.

These shifts highlight the growing importance of resilient supply chains and strong global logistics networks in an increasingly complex trade environment.

FedEx Expands Support for Businesses Navigating EU Customs Changes

Recognizing the challenges businesses face, FedEx is rolling out additional resources designed to simplify compliance and keep shipments moving efficiently.

Digital Tools Designed for New EU Requirements

As customs regulations become more data-driven, many businesses are looking for technology solutions that can streamline compliance processes.

FedEx reports that 29% of surveyed businesses identified digital customs and compliance tools as a top priority.

To address this need, the company's shipping, invoicing, and customs clearance platforms have been aligned with upcoming EU requirements. These systems are designed to help customers manage documentation more effectively and reduce the risk of delays at the border.

Access to Expert Guidance and Regulatory Support

Beyond technology, businesses are seeking practical support to understand the new rules.

FedEx has launched a proactive customer assistance program that includes:

  • Detailed guidance on Product Identifier (PID) requirements
  • Support for businesses using the Import One-Stop Shop (IOSS) framework
  • Direct access to customs clearance and compliance specialists
  • Assistance with classification, documentation, and customs procedures
  • Dedicated EU de minimis information hubs across APAC markets featuring updated resources, videos, and trade insights

The initiative aims to provide businesses with clearer, step-by-step guidance as they adapt to changing regulations.

Stronger Asia-Europe Connectivity to Support Trade Growth

In addition to compliance support, FedEx continues to invest in network capacity between Asia and Europe.

Over the past year, the company added five additional weekly flights connecting Asia and Europe, increasing shipping capacity and providing greater routing flexibility.

Today, FedEx operates a total of 26 weekly flights supporting shipments between the Asia Pacific region and Europe. This expanded network enables express deliveries in as little as 48 hours, helping businesses maintain speed and reliability despite evolving customs requirements.

FedEx Sees Compliance Readiness as Key to Future Growth

According to Salil Chari, President of Asia Pacific at FedEx, businesses must balance regulatory compliance with growth ambitions as global trade continues to evolve.

He explained that companies across the region are navigating increasingly complex regulations while pursuing opportunities in international markets.

"As global trade continues to evolve, businesses across Asia Pacific are navigating increasing regulatory complexity while pursuing growth across key markets," said Salil Chari, president, Asia Pacific, FedEx. "At FedEx, we combine deep trade expertise, digital capabilities, and the strength of our global network to help businesses adapt quickly, operate with confidence, and continue growing across Europe and beyond."

Preparing for the Next Phase of EU Trade

The upcoming removal of the EU de minimis exemption represents one of the most significant customs changes affecting exporters in recent years. For businesses that rely on European customers, early preparation could help minimize disruptions, avoid unexpected costs, and maintain a competitive edge.

With new compliance requirements on the horizon, access to expert guidance, digital customs tools, and reliable logistics support will play an increasingly important role in helping businesses continue trading confidently across Europe and beyond.
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