business
LG Expands Commercial Laundry Push in Europe With New Equipment and Connected Solutions
Tuesday, October 27, 2026
The company showcased its professional laundry lineup and wet-cleaning technology at EXPODETERGO INTERNATIONAL 2026 in Milan as it pursues new European distribution partnerships.
LG Electronics is expanding its commercial laundry business in Europe, showcasing professional laundry equipment and connected management solutions at EXPODETERGO INTERNATIONAL 2026 in Milan, Italy, from October 23 to 26.
The exhibition brings together equipment and technology providers serving the professional textile-care industry. For LG, the event provides a platform to present its broader commercial laundry portfolio to business customers, strengthen existing distributor relationships, and pursue new dealer partnerships across Europe.
The company’s display includes semi-commercial and professional laundry equipment, a wet-cleaning solution for the European market, and digital tools designed to help business operators monitor equipment and manage laundry operations.
The expansion reflects LG’s efforts to move beyond its established semi-commercial business and build a stronger position in the professional laundry sector.
Professional laundry lineup brings AI-assisted load management
Among the products showcased at the Milan exhibition are mass-produced models from LG’s Professional Laundry lineup, which incorporates technologies intended to manage loads and improve equipment stability.
Its AI Weight Detection technology identifies the size of a laundry load and adjusts water use accordingly. The Dynamic Ball-Core System uses a built-in gyroscope sensor to detect drum imbalances in real time, while a ball balancer helps stabilize the load and reduce vibration.
These features are designed to address operating considerations for commercial laundry businesses, where equipment may handle repeated loads throughout the day.
The professional lineup forms part of LG’s wider portfolio for businesses with different laundry requirements, including operators seeking equipment for commercial premises and professional textile-care services.
Wet-cleaning solution targets delicate garments
LG is also presenting its Wet Cleaning solution to the European market, offering an alternative to conventional dry-cleaning methods.
The technology uses water and specially formulated detergents intended to clean delicate garments while helping manage risks such as shrinkage, color transfer, and changes in fabric texture.
The solution incorporates MotionCare technology, combining gentle washing with low-temperature drying. Carefully controlled drum movements are designed to reduce the risk of fabric damage during cleaning.
For professional textile-care operators, wet cleaning can provide another option for handling garments that require more careful treatment. Actual results depend on fabric type, garment-care instructions, detergent selection, and operating conditions.
Connected tools support laundry business operations
Beyond equipment, LG is promoting digital management solutions aimed at helping business customers oversee their laundry operations.
The LG LaundryCrew app allows owners and users to remotely monitor and manage connected laundry equipment. The company’s Open API, meanwhile, enables business-to-business customers to integrate supported equipment data with existing business systems through a separate system development process.
These tools can help operators incorporate equipment monitoring into their wider workflows and develop management platforms suited to their business requirements.
For commercial laundry providers, connected systems can be relevant to equipment oversight, operational planning, and performance tracking. The extent of those capabilities depends on the equipment, integrations, and systems deployed by each customer.
Distributor partnerships underpin European expansion
LG’s commercial laundry expansion builds on distributor relationships in the United Kingdom, France, Italy, and Hungary.
In August 2026, the company secured a business-to-business order from SCHILLING Wäschereitechnik GmbH, a Germany-based distributor specializing in professional laundry and ironing equipment. Deliveries of LG’s semi-commercial and Professional Laundry products to Schilling were already underway, according to the company.
LG plans to strengthen its existing partnerships while developing new dealer relationships across Europe. Its participation in EXPODETERGO INTERNATIONAL is intended to support those efforts by bringing its products and connected solutions to prospective business partners.
The company is also pursuing commercial laundry opportunities outside Europe. According to LG, it has increased supplies to North American operators CSC ServiceWorks and WASH while strengthening distribution partnerships in Thailand, the Philippines, and Vietnam.
Baek Seung-tae, president of LG’s Home Appliance Solution Company, said the Milan exhibition provides an opportunity to introduce the company’s commercial laundry portfolio and connected management solutions to European business partners.
He added that LG intends to build on its regional presence by strengthening partnerships and supporting customers’ operational efficiency.
What LG’s strategy means for the commercial laundry market
LG’s approach combines three elements: a wider range of commercial laundry equipment, technology designed to support garment care and machine stability, and connected tools for equipment management.
The strategy also relies on distribution. Partnerships with local dealers can help equipment manufacturers reach business customers and support market development in regions where they are expanding their professional offerings.
As LG pursues further growth in Europe and other markets, its ability to build distribution relationships and address the operational requirements of professional laundry businesses will be central to the expansion.
More information about LG’s business and products is available on the LG Electronics official website.









