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| (from L to R) Sujith Abraham - SVP & GM, Salesforce ASEAN, Chad Sotelo - SVP and BUGM, RLC Residences and Chief Marketing Officer, Robinsons Land, Abhijeet Kulkarni - Founder & CEO, Appistoki Consulting |
RLC Residences taps on the Salesforce Platform, including Data Cloud, Customer 360 applications, and Einstein AI to bring its customer-centric vision to life
RLC Residences, the residential division of Robinsons Land, is proud to announce a partnership with Salesforce, the AI customer relationship management (CRM) platform and global technology company. This collaboration, supported by Appistoki, is a pivotal step in the brand’s digital transformation journey, focused on enhancing customer experience through innovative, data-driven solutions.
“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, Senior Vice President and Business Unit General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land. “This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers.”
Leveraging the strengths of both Salesforce and Appistoki, RLC Residences is poised to not only streamline its operations but also to enrich the overall customer experience in unprecedented ways. The integration of the Salesforce Platform comprising Data Cloud, Customer 360 applications, and Einstein, Salesforce’s AI technology, as well as Appistoki’s digital infrastructure expertise empowers the brand to enhance its customer-centric vision, improving every critical touchpoint and delivering a seamless, personalized journey for homebuyers, owners, and investors. This reflects RLC Residences’ strong commitment to innovation and positions it to effectively respond to the evolving needs of customers.
Strategic Integration to Redefine the Customer Journey
RLC Residences will use Data Cloud to unify and harmonize structured and unstructured customer data in real time — creating a foundation for personalized customer experiences and real-time analytics, triggering data-driven actions and workflows, and safely driving AI across all Salesforce applications.
This approach ensures that every interaction—whether it’s an initial inquiry, the purchase process, or after-sales support—will be seamless and memorable. By addressing pain points and anticipating needs before they arise, RLC Residences enhances customer satisfaction and personalizes interactions, resulting in a more tailored and efficient experience throughout the homeownership journey.
“RLC Residences is redefining the residential property market through elevating their customer experience with the power of the Salesforce Platform,” said Sujith Abraham, Senior Vice President and General Manager, Salesforce ASEAN. “RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. This sets the foundation for personalized journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey.”
“RLC Residences’ leadership team has a clear vision on how it wants to elevate the customer experience at every moment,“ said Abhijeet Kulkarni, Co Founder & CEO of Appistoki. “Our firm has been fortunate to experience the amazing innovation in the Salesforce ecosystem with Data Cloud & AI. We are excited to play our part & see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry.”
A Future-Proof Real Estate Experience
Looking ahead, this digital transformation will not only enhance customer satisfaction but also achieve operational efficiencies, reducing costs while improving productivity. By automating processes and integrating data, RLC Residences anticipates significant improvements in service resolution times, customer satisfaction, and brand love, ultimately enhancing both resident and investor experience.
As the first real estate developer in the Philippines to implement end-to-end customer personalization at scale, RLC Residences is setting a new standard in the industry. The integration of Salesforce’s technology will future-proof RLC Residences and allow the brand to adapt to rising customer expectations. With this commitment, RLC Residences is well-positioned to redefine the real estate landscape and provide unparalleled value to its clients.
About RLC Residences
For three decades, Robinsons Land Corporation’s Residential Division has been committed to improving the lives of Filipinos. Vital to its success is its understanding of and responsiveness to emerging residential trends like urbanisation, digital lifestyles and work-life imbalance.
RLC presents RLC Residences, a new brand that every modern family and young urban professional will be proud of. This brand integrates Robinsons Luxuria, Robinsons Residences and Robinsons Communities into a singular brand. With the merging of resources and a simplified structure in place, RLC Residences is more empowered to deliver a seamless customer journey for its clients. Equally, RLC Residences has redefined its core product offering encapsulated into its tagline 'Raise, Live, Connect'.
‘Raise’ is about helping homeowners raise their game by providing beautiful and well-designed living spaces. RLC Residences ensures this exciting possibility by partnering with world-class designers to bring to life developments with iconic features such as grand lobbies and home spaces with high ceilings equipped with upgraded deliverables.
RLC Residences strives to continuously empower its homeowners to ‘Live’ and design their best life by integrating their lifestyles in every corner of the development. All its projects have above-standard amenities – both in size and variety – for wellness, growth, and recreation. Coming from the evolving home and work trends, units are also designed to work-from-home spaces with efficient storage systems to make home life more convenient.
More than anything, everyone values connection to people and places that matter. This is what ‘Connect’ stands for, that’s why RLC Residences developments are located in strategic areas, where transport hubs, major roads, and essential destinations are easily within reach. These properties are also equipped with smart home features and digital service platforms so they can easily manage their day-to-day living. All these translate to being at the center of opportunities so they can achieve their goals in life.
RLC Residences embraces the future with much optimism. It brings with it experience and credibility in delivering an impressive and growing portfolio of projects over the last 30 years and its redefined purpose of building beautiful and well-designed residential projects that all of its stakeholders will be proud of.
