SOCIAL MEDIA

TP LaunchPad Empowers 19,000+ Filipino Students in 2025

Thursday, January 8, 2026


For many Filipino students, the biggest question after graduation is not just where to work, but how to become truly job-ready. In 2025, TP in the Philippines formerly Teleperformance made that transition clearer and more achievable through TP LaunchPad, its flagship university relations and student empowerment program.

What started as a bridge between classrooms and careers has now grown into a nationwide movement. This year alone, TP LaunchPad reached more than 19,000 students, partnered with over 40 academic institutions, and strengthened its role in preparing young Filipinos for real-world careers in the IT-BPM industry.

What Is TP LaunchPad

TP LaunchPad is TP in the Philippines’ long-running initiative focused on helping students move confidently from school to the workforce. The program connects academe, industry leaders, and students through hands-on learning experiences that go beyond textbooks.

In a country where the IT-BPM sector remains a major economic driver and employer, initiatives like TP LaunchPad play a crucial role. They help close the gap between what students learn in school and what employers actually need, making graduates more competitive and work-ready from day one.

Reaching Students Nationwide, Not Just in Major Cities

One of the biggest highlights of TP LaunchPad’s 2025 milestone year is its scale.

The program rolled out over 60 on-ground and campus-based events across Luzon, Visayas, and Mindanao. These included career talks, interview workshops, mock interviews, job fairs, and skills training sessions designed to prepare students for professional environments.

TP also opened its doors through 22 immersive site tours, giving students a first-hand look at world-class IT-BPM operations. For many participants, it was their first time seeing how global companies operate locally and how their future roles might look in practice.

Through these activities, TP LaunchPad generated thousands of career leads and helped students better understand where their skills fit in the industry.

Preparing Students for Life After Graduation

TP LaunchPad is not just about recruitment. It focuses on readiness.

Students who joined the program gained exposure to:
  • Interview preparation and confidence-building workshops
  • Realistic mock interviews with industry professionals
  • Career mentoring and coaching sessions
  • Campus and workplace immersion experiences

These touchpoints help demystify the hiring process, especially for first-time jobseekers who may feel overwhelmed or unsure about entering the workforce.

As TP in the Philippines Chief People Officer Jeffrey Johnson shared, the program allows the company to share talent development resources and career opportunities with the youth while helping build a sustainable talent pipeline for the local IT-BPM sector.

Stronger Academe Partnerships, Stronger Outcomes

A major driver of TP LaunchPad’s success this year is its growing network of academic partnerships.

In 2025, TP strengthened its collaboration with colleges and universities by aligning learning programs more closely with industry needs. A key milestone was its new partnership with Mapua Malayan Colleges Laguna (MMCL) and Mapua Malayan Digital College (MMDC).

Together, they are designing learning programs that embed IT-BPM skills into academic curricula. The goal is simple but powerful: help graduates become near-hire ready, not just degree holders.

This means students graduate with practical knowledge, industry exposure, and a clearer understanding of career paths in the IT-BPM sector.

Investing in Lifelong Learning for Employees Too

TP LaunchPad’s impact is not limited to students.

As part of the partnership with MMDC, five deserving TP employees received full scholarship grants under the MMDC Continuing Education Scholarship. This allows working professionals to complete their college degrees while continuing to grow their careers.

This initiative highlights an important shift in today’s workforce. Learning does not stop at graduation. Upskilling and continuing education are now essential, especially in fast-evolving industries like IT-BPM.

Inclusion and Access at the Core of the Program

Beyond numbers and partnerships, TP LaunchPad made meaningful strides in inclusivity this year.

TP in the Philippines expanded its impact sourcing efforts by welcoming participants who are deaf or hard of hearing into the program. This reflects the company’s broader commitment to opening doors for people with disabilities and ensuring that opportunities are accessible to more Filipinos.

The company also strengthened its partnership with the Technical Education and Skills Development Authority (TESDA) through the Enterprise-Based Education and Training (EBET) program. This collaboration helps make skills training and IT-BPM readiness more accessible, especially for individuals from underserved communities.

These efforts support national workforce development goals while creating pathways to meaningful employment.

Why Programs Like TP LaunchPad Are Timely

The Philippine workforce is young, digital, and ambitious. However, many students still face challenges such as limited exposure to real workplaces, lack of career guidance, and skills mismatch.

Programs like TP LaunchPad respond directly to these challenges by:
  • Connecting students with industry realities early
  • Aligning education with employer needs
  • Promoting inclusive access to career opportunities

As industries continue to evolve, collaboration between private companies, schools, and government agencies becomes even more critical.

Looking Ahead: Building the Future Filipino Workforce

With its growing reach and strong industry-academe partnerships, TP LaunchPad is poised to unlock even more collaborations in the coming years. TP in the Philippines remains focused on empowering Filipino youth, supporting communities, and strengthening the country’s IT-BPM talent ecosystem.

As Jeffrey Johnson emphasized, investing in the Filipino workforce is a long-term commitment. Through strategic partnerships and inclusive programs, TP aims to create lasting, positive impact across communities nationwide.

Practical Takeaways for Students and Educators

For students:
  • Seek out industry immersion programs early
  • Take advantage of mock interviews and mentoring opportunities
  • Build both technical and soft skills before graduation

For schools:
  • Partner with industry leaders to align curricula with real-world needs
  • Encourage experiential learning alongside academic instruction

For parents and communities:
  • Support programs that promote skills development and employability

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Filipino Microentrepreneurs Win at 4th DFIA

Tuesday, January 6, 2026


Filipino Microentrepreneurs Shine at the 4th Digital Financial Inclusion Awards

Digital tools are no longer just nice-to-haves for small businesses, they are becoming powerful equalizers. This was clearly demonstrated at the 4th Digital Financial Inclusion Awards (DFIA), where Filipino microentrepreneurs and microfinance institutions were celebrated for using technology to grow their livelihoods and uplift their communities.

Held to recognize how innovation fuels inclusive and sustainable economic growth, the DFIA highlighted inspiring stories of Filipinos who embraced digital solutions proving that financial inclusion can open real opportunities for those often left behind.

Celebrating Digital Progress in Microentrepreneurship

The DFIA is jointly organized by the Microfinance Council of the Philippines, Inc. (MCPI) and the Citi Foundation, with support from the Bangko Sentral ng Pilipinas (BSP). Now in its fourth year, the awards continue to champion digital transformation as a key driver of inclusive development in the country’s microfinance sector.

This year’s awarding ceremony brought together leaders from across the financial ecosystem, including BSP Governor Eli M. Remolona, Jr., Citi Philippines CEO Paul Favila, and MCPI Chairperson Eduardo C. Jimenez. Their shared message was clear: innovation when made accessible can strengthen businesses, communities, and the broader economy.

Empowering Microentrepreneurs Through Technology

At the heart of the celebration were 17 outstanding Filipino microentrepreneurs, each of whom received ₱100,000 in cash grants along with brand-new laptops to help accelerate their digital journeys.

The awardees came from diverse industries that form the backbone of local economies, including agriculture, food production, retail, and handicrafts. Among those recognized were Josephia Azores, Roby Grace Bernabe, Mylene Bersabal, Carmelita Dapanas, RJ De Chavez, Ailyn Flormata, Raquel Lanaban, Gladys Maipid, Edna Maloon, Annalisa Monil, Lorlie Noblezada, Rosalie Orijola, Cecilia Oroc, Maricar Pagao, Danise Palmero, Niel Danica Polong, and Alan Romero.

What connects their stories is not just business success, but adaptability. By adopting tools such as online selling platforms, digital payment systems, and basic business management software, these entrepreneurs were able to expand their reach, improve efficiency, and serve customers better often for the first time beyond their immediate communities.

Recognizing Institutions Driving Digital Inclusion

Beyond individual entrepreneurs, the DFIA also honored three institutions for their leadership in advancing digitalization within the microfinance space. The institutional awardees were:
  • GRF Hublag Microfinance Foundation, Inc.
  • MASS-SPECC Cooperative Development Center
  • Taytay Sa Kauswagan, Inc.

These organizations play a critical role in making digital tools accessible to microentrepreneurs by integrating technology into lending, training, and support systems. Their efforts help ensure that digital transformation reaches even the most underserved sectors.

Changing the Narrative Around Digital Tools


During the event, BSP Governor Eli M. Remolona, Jr. emphasized that technology is no longer out of reach for small entrepreneurs.

He noted that the long-standing belief that digital tools are too complex or inaccessible no longer holds true. With practical innovations like QR payments, online marketplaces, and simple business systems, microentrepreneurs are redefining what’s possible for their businesses and communities.

Citi Philippines CEO Paul Favila echoed this sentiment, highlighting that the DFIA aligns with the Citi Foundation’s mission to promote economic progress in low-income communities. He stressed that the awards celebrate not only business achievements, but also the lives and livelihoods that entrepreneurs continue to uplift through their work.

Building on a Strong Legacy

The DFIA builds on the legacy of the Citi Microentrepreneurship Awards, expanding its focus to spotlight how digital innovation and microfinance work hand in hand to advance financial inclusion. Through this platform, MCPI and the Citi Foundation continue to raise awareness about the importance of empowering microentrepreneurs with both capital and technology.

As the program enters its fourth year, it reinforces an important truth: when Filipino entrepreneurs are given the right tools, they don’t just grow their businesses, they help create more resilient, inclusive, and economically vibrant communities.

In a rapidly digitizing world, the stories celebrated at the 4th DFIA serve as a reminder that progress becomes truly meaningful when it reaches everyone.
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Start 2026 Strong With PSBank Savings and Time Deposits

Saturday, January 3, 2026


Start the New Year With Smarter Money Habits

As another year wraps up, many Filipinos find themselves reflecting on how far they have come. You powered through deadlines, responsibilities, and unexpected expenses. You earned every celebration, every small reward, and every moment of rest.

But before 2026 officially begins, there is one simple move that can set the tone for the months ahead. Give your money a clearer direction.

A strong financial start does not require drastic lifestyle changes or complicated investment strategies. Sometimes, it begins with choosing the right savings tools and building habits that quietly work for you. This is where PSBank steps in, offering practical options designed for everyday Filipino savers.

Why the New Year Is the Best Time to Reset Your Finances

The start of the year is a natural reset point. Bonuses, 13th month pay, and holiday cash gifts often leave many Filipinos with a bit of extra money on hand. The challenge is deciding what to do next.

Without a plan, extra cash can quickly disappear into impulse spending. With the right structure, even a small amount can become the foundation for bigger goals such as travel, business plans, education, or future investments.

PSBank encourages Filipinos to take that first step by building a strong savings base and then growing it with purpose.

Build Your Financial Foundation With PSBank Mobile

A savings account that fits your lifestyle

Every financial goal starts with a dependable savings account. Through PSBank Mobile, opening one has become more accessible than ever. You can open a savings account anytime and anywhere using just one valid ID.

For busy professionals, freelancers, parents, and young adults, convenience matters. PSBank Mobile is designed as an everyday financial companion. It allows users to manage common transactions in one secure platform, from sending money to family to paying bills and reloading toll RFID balances.

Instead of juggling multiple apps, you get one place where daily money tasks feel simpler and more manageable.

Designed for real-life Filipino needs

What makes PSBank Mobile especially relevant is how it adapts to the rhythm of Filipino life. Whether you are preparing for daily expenses or planning for long-term goals, the app supports consistent money management without feeling overwhelming.

Once your savings account is set up, you are in a better position to take the next step toward growing your funds.

Grow Your Money With PSBank Time Deposit

A smarter way to protect and grow your savings

For Filipinos who want their money to grow steadily and stay protected from impulse spending, PSBank Time Deposit offers a practical solution.

A time deposit allows your money to earn fixed interest over a chosen period. Since the funds are set aside for a specific term, they are less tempting to spend. This makes it ideal for savers who want discipline and predictability.

Think of it as putting your savings on focus mode. Your money works quietly in the background while you focus on living your life.

Open and manage your Time Deposit on your phone

PSBank makes the process easy through the PSBank Mobile App. You can fund and open a PSBank Peso Time Deposit directly from your phone.

The steps are simple:
  1. Choose your preferred deposit term
  2. Select how you want to receive your earnings
  3. Confirm and complete the transaction in just a few taps

You also receive SMS updates, so you stay informed every step of the way. If you want your savings to keep growing without manual renewals, you can activate auto-rollover and let the system handle it automatically.

Small Amounts Can Lead to Big Milestones

Accessible options for everyday savers

One of the biggest misconceptions about time deposits is that they require large amounts of money. With PSBank, the minimum placement for a Peso Time Deposit is just PHP 10,000.

This means even a portion of your year-end bonus or savings can start working for you. PSBank offers short-term options of 30, 60, or 90 days, allowing you to see returns as early as January if you place your funds in December.

It is a small step today that creates a smarter financial start for the year ahead.

Plan Better With Multiple Savings Goals

One app, many financial goals

Life goals are rarely one-size-fits-all. You might be saving for a house, a milestone trip, a business idea, or an emergency fund. With PSBank Mobile, you can open multiple Peso Time Deposits anytime.

This flexibility allows you to create separate funds for different goals, each growing at its own pace. Over time, consistently setting aside part of your salary or bonuses builds a habit that supports long-term financial stability.

Time deposits offer predictability and peace of mind, helping you plan with more confidence and less stress.

Why PSBank’s Approach Matters for Filipinos Today

Filipinos are becoming more intentional about money. Digital banking, goal-based saving, and financial literacy are no longer niche topics. They are becoming part of everyday conversations.

PSBank responds to this shift by combining accessibility, digital convenience, and practical savings products. Instead of pushing complex financial solutions, it focuses on tools that meet Filipinos where they are now and help them move forward gradually.

This balance of simplicity and structure makes PSBank a reliable partner for both new savers and those looking to refine their financial habits.

A Simple Step Toward What’s Next

Before the new year begins, take a moment to think about where you want your money to go. Saving is not just about setting funds aside. It is about giving your future plans a better chance to happen.

With PSBank Mobile and PSBank Time Deposit, you are not just storing money. You are building momentum toward your next chapter, one smart decision at a time.

You can open a Time Deposit through the PSBank Mobile App or visit any PSBank branch. For more details on PSBank’s products and services, visit www.psbank.com.ph or follow PSBank on Facebook.

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How to Build a Business Brand From Scratch in 2026

Friday, January 2, 2026


Building a business brand from scratch in 2026 is no longer about having the loudest logo or the biggest ad budget. It is about credibility, consistency, and connection. In a market where  consumers are more discerning, values-driven, and digitally fluent than ever, branding has become a long-term business asset rather than a cosmetic exercise.

Whether you are launching an online startup, a service-based business, or a passion project you want to monetize, this guide breaks down how to build a business brand from the ground up with clarity, purpose, and sustainability.

Why Branding in 2026 Is Different From Previous Years

Branding today is shaped by trust economy dynamics. Audiences do not just buy products. They buy stories, values, and experiences.

In the Philippine context, this shift is especially visible. Local consumers support brands that feel human, socially aware, and genuinely helpful. They expect transparency, consistent messaging across platforms, and brands that show up beyond selling.

In 2026, a business brand must answer three unspoken questions:
  1. Why should I trust you?
  2. How do you add value to my life?
  3. Why should I choose you over others?

Step 1: Define Your Brand Foundation Before Anything Else

Before designing a logo or setting up social media accounts, you need a clear brand foundation. This is the strategic core of your business brand.

Clarify Your Purpose and Mission

Your purpose goes beyond profit. Ask yourself:
  • What problem does my business solve?
  • Who am I really serving?
  • What change do I want my brand to create?

For example, many SMEs today position their brands around empowerment, accessibility, or community upliftment. This resonates strongly in a collectivist culture like ours.

Identify Your Ideal Audience Precisely

Avoid the mistake of branding for everyone. Narrow your focus.
  • Are you targeting startup founders in the Metro?
  • Provincial entrepreneurs?
  • Freelancers transitioning into agency owners?

A clear audience allows you to craft messaging that feels personal and relevant.

Step 2: Build a Brand Identity That Reflects Strategy, Not Trends

Visual branding matters, but it should reflect your strategy, not just what is popular.

Create a Consistent Visual System

Your brand identity includes:
  • Logo and color palette
  • Typography
  • Image style
  • Brand voice and tone

Consistency across your website, social media, proposals, and email communication builds recognition and professionalism.

Brands that balance polish with warmth often perform better than overly corporate ones.

Develop a Clear Brand Voice

Decide how your brand speaks.
  • Conversational but authoritative?
  • Friendly but data-driven?
  • Aspirational but grounded?

This voice should remain consistent whether you are writing a blog, replying to comments, or pitching to partners.

Step 3: Establish Authority Through Content and Thought Leadership

In 2026, content is still one of the strongest branding tools when done right.

Use Content to Demonstrate Expertise

High-value content builds trust before a sale happens. This includes:
  • Blog articles that answer real business questions
  • Educational social media posts
  • Email newsletters with practical insights

For example, a local consultancy brand that regularly publishes clear guides on business registration, taxes, or digital transformation instantly positions itself as credible.

Invest in SEO-Driven Content Early

Search visibility compounds over time. Creating SEO-optimized articles allows your brand to:
  • Be discovered organically
  • Build domain authority
  • Attract high-intent audiences

This is especially effective for businesses serving niche or underserved markets.

Step 4: Build Trust Through Proof and Transparency

Trust is currency in modern branding.

Showcase Real Stories and Results

Even if you are starting out, you can build credibility by:
  • Sharing your founder story honestly
  • Documenting your process
  • Highlighting testimonials and early wins

Consumers value authenticity. They respond to brands that show growth, learning, and humility.

Be Clear About Your Values and Standards

Transparency about pricing, processes, and expectations reduces friction and builds long-term loyalty.

Step 5: Leverage Digital Platforms Strategically

You do not need to be everywhere. You need to be where it matters.

Choose Platforms Based on Business Goals

For example:
  • LinkedIn for B2B branding and thought leadership
  • Facebook for community-building and local reach
  • Instagram for lifestyle-driven brands
  • TikTok for visibility and storytelling

A focused presence with consistent messaging is more effective than scattered activity.

Align Personal Branding With Business Branding

Founder-led brands perform exceptionally well. When the founder’s personal brand aligns with the business brand, trust accelerates.

This does not mean oversharing. It means showing expertise, perspective, and leadership.

Step 6: Evolve Your Brand Without Losing Its Core

Branding is not static. As your business grows, your brand will mature.

Conduct Regular Brand Check-Ins

Ask periodically:
  • Does our messaging still align with our audience?
  • Are we solving the right problems?
  • Does our brand still feel credible and relevant?

Adapt to Market Shifts Thoughtfully

Trends will come and go, but your brand values should remain stable. Brands that chase trends without strategy risk dilution and confusion.

Branding Is a Long-Term Business Investment

Building a business brand from scratch in 2026 requires intention, patience, and strategic clarity. It is not about overnight virality. It is about showing up consistently, delivering value, and earning trust over time.

For start-up entrepreneurs, branding is an opportunity to stand out not just through aesthetics, but through purpose, service, and substance. When done right, your brand becomes one of your strongest competitive advantages.


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SM City Masinag to Connect Directly with LRT-2 Antipolo Station

Monday, December 29, 2025


Commuting in Antipolo just got a lot more convenient. SM Prime Holdings and the Light Rail Transit Authority (LRTA) have officially signed a Memorandum of Agreement (MOA) to build an interconnection access bridge linking SM City Masinag directly to the LRT-2 Antipolo Station.

A Seamless Connection for Shoppers and Commuters

The bridge is designed as a safe, direct, and weather-protected pedestrian link between the station and the mall. Since the LRT-2 Antipolo Station opened, commuters have been navigating busy streets to reach nearby establishments. This new bridge addresses that long-standing need, making everyday travel smoother for those who rely on public transport or park-and-ride options.

“This interconnection access bridge enhances safety, accessibility, and efficiency for our passengers,” said Atty. Hernando Cabrera, LRTA Administrator. “It’s a clear example of how public–private collaboration can deliver practical solutions that improve passenger experience and urban mobility.”

Benefits Beyond Convenience

The bridge is not just about connecting two structures—it’s designed to improve the entire commuting experience. Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, explained that the project promotes inclusive mobility and walkability, benefiting commuters, senior citizens, persons with disabilities (PWDs), families, and workers.

By providing a dedicated walkway, the bridge will also:
  • Reduce pedestrian spillover along Marcos Highway
  • Ease traffic congestion in the surrounding area
  • Encourage the use of public transport
  • Support SM’s sustainability and urban mobility goals

In short, it’s a win-win for both shoppers and the wider Antipolo community.

A Strong Partnership in Action

The MOA signing ceremony brought together top officials from SM Supermalls and the LRTA, reflecting a solid collaboration between government and private sectors. Key attendees included Engr. Jomar Lua, OIC Director IV of the Rail Standards and Enforcement Office of DOTR, Ms. Evelyn P. Janeo of LRTA, and SM executives like Mr. Joaquin San Agustin and Mr. Ronald Allan Brosas.

The event highlighted the shared commitment to commuter-focused infrastructure and sustainable urban development.

Construction Timeline and What to Expect

Construction of the interconnecting bridge is set to begin in Q2 2026, with completion expected six months later. Once finished, it will offer a seamless, intuitively designed pathway that aligns with SM Supermalls’ “New Era” vision: creating spaces that are connected, convenient, and customer-centered.

Shoppers can look forward to:
  • Improved pedestrian flow between the station and the mall
  • Easier access for public transport users
  • Enhanced convenience for daily errands and leisure trips
  • A safer and more sustainable commuting experience

The bridge isn’t just about infrastructure, it’s about creating a better, smarter, and greener urban environment for the residents of Antipolo and the East Metro corridor.

A Community-Focused Future

With this bridge, SM City Masinag and the LRT-2 Antipolo Station will set a new standard for integrated urban spaces. Commuters will enjoy a seamless journey, shoppers will have more convenient access, and the community benefits from improved traffic flow and reduced carbon emissions.

It’s a small structure with a big impact, making everyday travel safer, easier, and more sustainable for everyone.
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How Jollibee’s Signature Taste Is Winning Hearts Across Borders


For many Filipinos, Jollibee is more than a fast-food brand. It is comfort food after a long day, a reward after exams, and a familiar stop wherever life takes us. That sense of joy is now resonating strongly beyond Philippine shores, as Jollibee Hong Kong earns major food and corporate awards that highlight the brand’s growing global appeal.

As of December 2025, Jollibee’s Hong Kong operations have received multiple recognitions celebrating both customer love and business excellence. These awards reinforce a simple truth Filipinos have always known. Jollibee’s taste, warmth, and sense of community travel well, no matter the country.

Big Wins at Hong Kong’s Leading Food and Business Awards

Jollibee Hong Kong capped the year with a series of prestigious honors from respected local institutions. Among the most notable are two voters’ choice awards, which reflect direct consumer preference in a highly competitive food scene.

The brand was named My Favourite Fast-Food Shop at the U Food Favourite Food Awards 2025, a recognition based on public voting and consumer trust. It also received Best-Ever American Cuisine 2025 at the Weekend Weekly Food Awards, another consumer-driven accolade that highlights Jollibee’s strong connection with local diners.

Beyond food recognition, Jollibee Hong Kong was also awarded Outstanding Food Corporate of the Year at the Hong Kong Commercial Times Business Awards 2025. This honor acknowledges not just taste, but operational excellence, leadership, and sustained growth in the Hong Kong market.

Leadership Behind Jollibee Hong Kong’s Growing Success

The corporate award was received by Jollibee Hong Kong Managing Director Rose Lam and Senior Brand Marketing Manager Charmaine Leung, representing a team that has successfully adapted the brand’s joyful identity to a diverse and fast-moving market.

Their leadership highlights how Jollibee’s global strategy balances consistency with localization. While the core of the brand remains rooted in joy and great taste, local teams play a key role in understanding consumer preferences, dining habits, and cultural nuances in each market.

Taste That Crosses Cultures and Communities

For Ernesto Tanmantiong, Global President and CEO of the Jollibee Group, the awards represent something deeper than recognition.

“These awards show us that the taste of Jollibee truly crosses borders and cultures, bringing joy to families and communities in Hong Kong,” Tanmantiong said. He described the honors as a reaffirmation of both the Hong Kong team’s efforts and the brand’s global strength, built on superior taste.

That emphasis on taste has always been central to Jollibee’s success. From its signature Chickenjoy, known for its crispy skin and juicy bite, to menu items adapted for local palates, the brand continues to focus on food that feels indulgent, comforting, and memorable.

Why Jollibee Works So Well in Hong Kong

Hong Kong is one of Asia’s most competitive dining markets, with consumers who are both adventurous and discerning. Jollibee’s success there offers insight into how Filipino brands can thrive internationally.

One key factor is localization. While Chickenjoy remains a star, Jollibee Hong Kong has introduced offerings that reflect local tastes, making the menu feel familiar yet exciting. Another is the brand’s emphasis on warmth and hospitality. In a fast-paced city, Jollibee stores provide a welcoming space that appeals to families, overseas Filipinos, and local diners alike.

Carl Tancaktiong, Jollibee Group China Chairman, shared that the continued trust of Hong Kong consumers motivates the brand to keep expanding. He noted that these recognitions encourage Jollibee to become more accessible, not just in Hong Kong, but globally.

A Filipino Brand With Growing Global Credibility

The Hong Kong awards add to Jollibee’s expanding list of international recognitions. In the United States, Chickenjoy was named the Number One Best Fast-Food Fried Chicken for two consecutive years by USA Today’s 10Best Readers’ Choice Awards. The brand has also been recognized by Ad Age as one of the world’s hottest brands.

Together, these accolades strengthen Jollibee’s reputation as a global food brand that competes not just on nostalgia, but on quality, innovation, and relevance.

For Filipinos, this global recognition carries a sense of pride. Seeing a homegrown brand succeed in international markets reinforces the idea that Filipino flavors, values, and creativity can stand alongside the world’s best.

What This Means for Filipino Consumers

Jollibee’s success in Hong Kong reflects a larger trend. Filipino brands are increasingly finding their place on the global stage by staying true to their identity while embracing local cultures.

For consumers, this means continued innovation, higher standards, and a stronger global presence for brands they already love. It also signals new opportunities for Filipino food, talent, and storytelling to reach wider audiences.

As Jollibee continues to expand, each award becomes more than a trophy. It becomes a reminder that joy, when paired with quality and care, truly knows no borders.

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Vista Manors Unwraps Christmas Celebrations in a Nationwide Lighting Ceremony

Sunday, December 21, 2025


Vista Manors welcomed the season with a radiant display of celebration and community spirit as its vertical villages across the archipelago, illuminated development markers and their Christmas installations. The lighting event is a heartfelt invitation for residents, buyers, and investors to capture the festive spirit of the season in their condominium property, where comfort and connection come alive.


From the fast-growing university clusters in Luzon to the thriving economic epicenters and tourist destinations in Visayas and Mindanao, Vista Manors have become gathering places of warmth and wonder. Each vertical village unveiled its Christmas Tree or Light Display, lit through synchronized countdowns, reinforcing the company’s commitment to creating enhanced experiences where meaningful moments unfold.

Vibrant vertical villages


The evening program opened with Christmas carols performed by choirs and local performers, echoing the notes and nostalgia woven into Filipino traditions. Guests were handed lanterns, symbolizing gratitude and hope, creating a moving spectacle of soft lights held high by families and future homeowners.

Group Head Eduardo Aguilar shared, “Our lighting ceremony is more than a vivid display across our vertical villages; it reflects the Vista Manors vision of giving families sound real estate investments. As we unwrap the season in this wonderful spectacle, we aim to make it easier for every Filipino to secure a space in a vertical village where their stories can shine for years to come.”


As the shared switch-on reached its peak, each vertical village was unwrapped in unison. Christmas trees were lit in vivid colors, facades shimmered with seasonal splendor, and landmarks lit open spaces. In select sites, the lighting was followed by sparklers, musical serenades, refreshments, and charming community showcases.

Home for the Holidays: A Christmas invitation to come home


Through its annual Home for the Holidays campaign, Vista Manors extends spot-cash savings to buyers and investors seeking the advantages of early purchase. Additional reductions on ready-for-occupancy (RFO) properties enable a smoother transition into immediate move-in, whether for end use or through leasing. It also offers flexible payment terms for its non-ready-for-occupancy (NRFO) condominiums with a manageable 15 percent down payment for up to 45 months, with the final down payment free. This structure eases short-term commitments, securing a contemporary living space ahead of market adjustments.

Vista Manors sweetens the season with reservation rewards in select vertical villages, including premium gifts, gift certificates, or shopping privileges valued at up to PHP 10,000. It encourages buyers and investors to explore these holiday offerings and discover the possibilities that await in its condominium properties nationwide. Terms and conditions apply until December 31, 2025.

Elevating condominium living for Filipinos nationwide

Vista Manors integrates the convenience of a condominium with the facilities familiar to every neighborhood, a combination that appeals to buyers and investors seeking enhanced experiences in their vertical villages. Its reduced floor-to-floor density provides unimpeded movement across several levels, granting its residents an elevated lifestyle with a range of layouts—all nestled in mixed-use buildings with access to bustling business districts and commercial centers. The roster of amenities, including swimming pools, function halls, play courts, gyms, landscaped parks and gardens, and view decks, creates a resort-themed environment, making coming home a restful retreat at the end of every day.

Vista Manors ensures that all the necessities and requirements of its residents are met through flexible payment terms and comprehensive sales services. Offering sound real estate investments amid shifting economic trends, these condominium properties have shown consistent appreciation annually, presenting promising prospects for long-term stability.

To learn more about Vista Manors and its vertical villages, visit www.vistamanors.com.ph and follow @VistaManorsOfficial.
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