CCIP, IPOPHL, and eCommerce giants join forces against online fakes

Friday, March 28, 2025


The Chamber of Cosmetics Industry of the Philippines (CCIP) has joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to intensify efforts in protecting intellectual property (IP) rights in the eCommerce space. In a landmark move, 18 CCIP member companies signed the E-Commerce Memorandum of Understanding (MOU) during CCIP’s 1st General Membership Meeting at the GG8 Building in San Juan City.

The agreement establishes a framework for closer coordination between brand owners and eCommerce platforms to curb the online sale of counterfeit and pirated products. By facilitating faster detection and takedown of IP-infringing content, the initiative strengthens industry-wide efforts to uphold product authenticity and consumer safety in the digital marketplace.

Among the companies that committed to the MOU are: Amway Philippines LLC; Chemworld Marketing Corp.; Chromaesthetics, Inc. Elegant Fumes Beauty Products, Inc.; Ever Bilena Cosmetics Inc.; Green Cross, Inc.; GT Cosmetics Manufacturing Inc.; Ivy Andrea Beauty Corp.; JRadiance Corp.; Kimiki Solutions, Inc.; Personal Collection Direct Selling, Inc.; Prime Global Corp.; Rainiers Research & Development Institute, Inc.; Scentful Lifestyle Concepts OPC; Snoe Beaute Produits, Inc.; UL Skin Sciences, Inc.; Vivanti Executive Advantage, Inc.; Z Lab International Corp.

Under the MOU, CCIP member companies will work closely with eCommerce platforms, including TikTok Shop, Lazada, Shopee, and Zalora—who are also signatories—to swiftly remove listings of counterfeit cosmetics and personal care products. While IPOPHL is not a signatory to the MOU, it plays a key role as a facilitator in onboarding interested platforms, brand owners, and industry associations. Additionally, IPOPHL serves as the convener for an annual review and assessment of the MOU to evaluate its effectiveness.

“The rise of counterfeit products online poses a growing threat to both businesses and consumers. Through this partnership, we are taking a proactive stance in safeguarding brand integrity and ensuring that Filipinos have access to safe, authentic products,” said Dr. Janina Tan Rch, executive vice president for external affairs of CCIP.

This initiative marks a significant milestone in strengthening intellectual property enforcement in the cosmetics and personal care sector, reinforcing the industry's commitment to a fair and trustworthy digital marketplace.
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Online celebs share Smart ways to parent your kids in the digital age

Wednesday, March 26, 2025


While the internet provides kids with access to a wealth of educational materials, creative tools, and opportunities for connection, parents still need to guide their children to safely navigate the online world.

This is why Smart is strengthening its campaign for responsible digital parenting and child protection. Recently, it gathered parents who are also content creators for a ‘Family Day’ at its flagship store in Mandaluyong City to discuss and share their best practices when it comes to guiding their kids every time they go online.

The event coincided with the launch of the Smart Junior Plan, a first-of-its-kind postpaid plan designed to enable parents and their children to stay connected while providing access to a curated suite of kid-friendly apps and a safer browsing experience with PLDT and Smart’s Child Protection Platform.

Here are some insightful parenting tips mommies and daddies can adopt to keep their children safe in the digital space:

1. Set limits to screentime and guide them on what sites are safe to visit.

Louise Santos(@mommypracticality) has sons aged 8, 14, and 21. While her two boys in high school and college can now discern which sites are safe and not, her youngest son’s use of gadgets is still regulated.

“We really talk about the sites that they can visit or not,” she shares. “That also applies to us because we have to teach by example.”

For her part, preschool teacher Celine Cornejo (@teachercelineph), who has two boys and one girl aged 2, 10, and 12, restricts her children from using their mobile phones during school nights and only allows them access on a Friday, after school, until the weekend. “Kaya kapag Friday, excited na sila.”

Meanwhile, model-turned-host Kelly Misa-Fernandez (@kellymisa) shares her nine-year-old son has had access to the Internet since he was five “but very restricted.” “We would always be watching what he would consume online and nowadays since he has school and we want him to focus on school, weekends lang pwede, unless it’s a chill week,” she says.

2. Tell kids not to talk to strangers online.

Celine also taught her children not to share their personal information such as their names, address, contact details, and passwords. On top of this, she told them her boys, who are old enough to use gadgets to “never ever talk to strangers.”

“I always remind my kids that there are people out there, they pretend to be kids, that chat with you, but in reality, they are adults,” Celine shares.

3. Teach kids that not everything they read online is true.

Celine also had a tough discussion with her kids about looking up online on her health condition. “When I was diagnosed with Stage 4 Breast Cancer, my husband and I talked to our kids. We told them that, ‘I know you guys are smart kids, but I know you tend to consult Dr. Google’,” she recalls.

“So, I told them that whatever you read online, it doesn’t mean that it will apply with my condition because each patient is unique. And Dr. Google, of course, is not my doctor. I have the best oncologist that they can talk to or consult with, or if they have any questions, they can ask us, their parents, so for our family, our digital measure also overlaps with our social net and emotional support,” she adds.

4. Connect before you correct.

Louise also underscored the importance of building trust with her children. “We go back to having a very honest, open communication where they see us, as parents, as their safety net. Parang tayo ‘yung safe place nila na they can call us on anything, everything kasi before you correct your children, you should first connect,” she said.

Events host Eri Neeman (@erineeman), who has an eight-year-old son, echoes Louise. “Kasi how can your children come to you kung takot siyang pumunta sa’yo? Like kung may masamang mangyari kasi parati mo siyang pinapagalitan, walang connection, walang relationship, how would I feel confident na pwedeng kausapin si Mommy, si Daddy?” Eri says.

He adds that parents also need to be self-aware and assess the parenting styles they might have inherited from their parents. “How can we heal and nurture this person kung ‘yung inner child natin hindi pa healed? Kasi you can’t pour from an empty cup, ‘di ba?”

5. Embrace technology and have fun with your kid in the digital world.

Robin Cruz, one half of the father-and-son duo of @anythingarticulated on TikTok, says that he uses the digital world to strengthen his bond with his eight-year-old kid, Gabe. “We do unboxing ng mga toys, ‘yun yung bonding namin. Ang rule lang namin, during lunch and dinner, no gadgets are allowed,” he shares.

“Na-su-supervise naman namin ano ‘yung nilalaro niya at pinapanood sa YouTube,” Robin says, who adds that him being an Elementary Education graduate also has prepared him for teaching his child, not only in academics, but also in having discipline for following rules.

Kelly relates to Robin, saying that she also geeks out with her kid. “So, when it comes to the games he plays, he likes Mario Bros. and I grew up with Mario Bros. ‘Buti na lang he likes it, hindi ko talaga pinilit, but he’s like obsessed,” she happily shares. Kelly also learned that her son is into ’80s music when she checked her Spotify playlist, another shared interest with her kid. “So parang it’s a positive spin for me, I take it in a very positive way, but I am aware na may mga scary things out there.”

Mommy content creator Ulya Nikita (@ulyanikitaa), who is navigating parenting as a young mom using digital tools, loves the idea that her six-year-old son can now chat with her online. “Parang kinikilig ako when I get a notification - what? That’s my baby!”

Ulya admits that she found playing with her son challenging at first. “As an adult, kids’ games can be repetitive, so I always look for different ways to enjoy playtime, like instead of traditional play I like looking for video games we can play together instead.

She also emphasizes having a direct line with your kid can give you peace of mind while recalling the time she could not contact her son’s adult companion. “There was a time I could not contact his companion, and it sent me panicking. So for your small child to be able to have access to a mode of communication to you, the parent, I feel like it is so, so important,” Ulya says.

Sign up for a Junior Plan now

Available as a supplementary line to Smart Postpaid subscribers on Plan 999 and up, the Junior Plan comes with monthly 10 GB open access data, Unli All-Net Calls and Texts, and unlimited access to the online learning platform Khan Academy, streaming apps YouTube [Kids] and Spotify, messaging apps Messenger [Kids] and Viber, and popular mobile gaming app Mobile Legends – all for only P499 per month.

The Junior Plan is made safer with Smart’s Child Protection Platform, a cybersecurity solution that works 24/7 to block access to illegal sites and links with inappropriate and abusive material, ensuring a more secure online experience for children.

In 2024, the Child Protection Platform blocked 1.6 million malicious sites and 1 million attempts by the users to try to access those sites. Smart has also blocked more than 1 million mobile numbers involved in phishing, SMShing, and Vishing activities.

“Technology is ever-evolving, and we recognize that Internet access comes with both benefits and risks, especially to children as vulnerable end-users. As a responsible provider of connectivity, we aim to undertake safety-by-design in our products. With our Smart Junior Plan, our goal is to keep families connected, while continuously promoting child protection and helping parents ensure a safer and better digital experience for their kids.”, said PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios.

The Junior Plan is backed by Smart’s superior mobile network, which empowers subscribers to upload and download heavy files in seconds, browse the web instantly, stream videos seamlessly, and enjoy lag-free mobile games. Know more about the Junior Plan at www.smart.com.ph/Postpaid.

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Bossjob Brings Job Hunting to the Fast Lane with Ayala MRT Station Ad Campaign


Finding the right job should be just as quick and seamless. Bossjob, the Philippines’ growing AI-powered, chat-first recruitment platform, is taking job hunting to the next level with a dynamic new campaign at Ayala MRT Station—one of Metro Manila’s busiest commuter hubs.

With thousands of professionals, job seekers, and business leaders passing through the station daily, Bossjob is meeting them right where opportunity happens. The campaign strategically places high-impact ads across ticket booths, wall panels, lightboxes, platform banners, elevator doors, and post wraps, ensuring that every commuter is reminded that landing their next big career move is just one chat away.

Revolutionizing Recruitment: "Find Job. Talk to Boss."

At the heart of the campaign is Bossjob’s signature message: "Find Job. Talk to Boss." This simple yet powerful tagline underscores what sets Bossjob apart—its Direct Chat feature, which allows job seekers to connect with employers instantly, eliminating lengthy and uncertain hiring processes.

The ads are more than just billboards—they serve as gentle reminders of new opportunities waiting to be discovered. Each placement is equipped with QR codes, enabling commuters to download the Bossjob app on the spot, bringing them one step closer to their next career milestone.

"Job hunting shouldn’t be complicated. Our goal at Bossjob has always been to empower job seekers with speed, accessibility, and real connections. With this campaign, we’re bringing our mission to the streets—literally—by making job opportunities more visible and accessible to thousands of Filipinos every day," said Kimberly Chen, Country Manager of Bossjob.

Beyond Metro Manila: A Growing Commitment to Employment

The Ayala MRT campaign isn’t just about advertising—it’s a statement of Bossjob’s continued commitment to revolutionizing the job search experience in the Philippines. As the platform expands across Metro Manila and regional hubs such as Iloilo, Cebu, Cagayan de Oro, Davao, and Pampanga, it remains steadfast in its mission to help professionals connect with meaningful careers.

Job growth outside Metro Manila continues to accelerate, highlighting the increasing demand for platforms like Bossjob that connect talent with businesses beyond the capital. This initiative amplifies Bossjob’s role as a catalyst for nationwide employment, providing companies in key industries—from BPOs to retail, hospitality, and IT—with top local talent.

Technology-Driven Job Search at Your Fingertips

Since its launch in 2018, Bossjob has been at the forefront of AI-driven recruitment, using big data and smart algorithms to create highly accurate job matches between employers and candidates.

Unlike traditional job boards, Bossjob’s chat-first model allows professionals to skip unnecessary hurdles, making job applications faster and more efficient. By integrating this user-friendly, mobile-first experience into everyday commuter routes, Bossjob is ensuring that every Filipino—whether on the way to work, a meeting, or home—has access to better job opportunities for free, with just one scan and one chat.

Moving Forward Like a Boss: A Future Where Hiring Is Instant and Personal

As Bossjob continues to expand its footprint across the country, the Ayala MRT campaign is just one of many initiatives to create a future where job seekers and businesses connect faster, smarter, and with more ease than ever before.

"Every train ride, every commute, every scan of a QR code is an opportunity. That’s what we’re bringing to the table—real opportunities that people can take action on, right then and there," added Chen.

Whether you're a first-time job seeker, a professional looking for career growth, or a company in search of top talent, Bossjob is redefining how the Philippines finds jobs—one chat at a time.

Scan. Chat. Get Hired.

For more information, visit Bossjob.ph or download the Bossjob app today.
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BIR Partners with Eastern Communications for a faster, more secure network


The Bureau of Internal Revenue (BIR) has officially partnered with Eastern Communications, recently holding a partnership briefing at the Office of the Deputy Commissioner, Information System Group. The BIR enlisted the ICT provider to secure its office’s network infrastructure through SD-WAN (Software-Defined Area Network). Eastern Communications is known for equipping government agencies with fast, secure, and reliable connectivity, cybersecurity solutions, and cloud and data services, aiding them in their journey towards digitalized operations.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions, visit eastern.com.ph or talk to us at 5300-7000.
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Empowering Excellence: How Women Leaders at FedEx Philippines Are Helping Shape an Inclusive Future

FedEx Philippines is a proud advocate of our inclusive culture, and nowhere is this more evident than in the journeys of its remarkable women leaders.

These leaders -- Maribeth Espinosa, Jenieryll Jomarie Mangalindan, Anne Marie Liwag-Inawat, and Maria Isabel Novero-Benitez -- illustrate how the company’s "People-Service-Profit" (PSP) philosophy, including its focus on equal opportunity for all, empowers employees to excel, regardless of gender, background, or role.

These shared stories attest to the positive transformation that occurs when organizations provide opportunities for everyone to thrive.

Leadership Without Limits

Maribeth Espinosa

With a background in chemistry, Maribeth Espinosa, Managing Director of FedEx Philippines, began her career as a Dangerous Goods agent and steadily rose through the ranks—driven by skill, teamwork, and an unshakable commitment to growth.

“I’m not a female leader. I’m a leader. Nothing more, nothing less,” she asserts.

Maribeth credits much of her success to the FedEx People-Service-Profit (PSP) philosophy, which underscores the belief that when employees are valued and supported, they perform at their best.

“FedEx policies and programs create a culture where employees feel safe, respected, and empowered,” she says, reinforcing the importance of equity in the workplace. Through this philosophy, she not only makes strategic decisions but also cultivates future leaders through mentorship, ensuring that every team member has the opportunity to spread their wings and create an impact.

Growth Through a People-First Culture

Jenieryll Jomarie Mangalindan

Jenieryll Jomarie Mangalindan, Senior Manager of Operations, exemplifies adaptability and a desire for professional development. Starting as an accountant, she found her calling in operations. Her transition to a role outside her original field was made possible by the FedEx culture which promotes inclusivity and personal growth. Jomarie manages a team of over 200 people, finding strength in diversity.

“A culturally competent and inclusive workplace is one where team members bring their authentic selves to work with great confidence,” she explains.

Jomarie’s leadership style revolves around effective project management, which she believes is enriched by diversity. “Each team member brings unique strengths to the table, enabling us to achieve operational excellence together,” she says, underscoring how the company’s inclusive environment paves the way for innovation and efficiency.

Leading with Skill and Integrity

Anne Marie Liwag-Inawat

Anne Marie Liwag-Inawat's journey from accounting to Senior Manager of Sales exemplifies the company’s commitment to fostering a culture where desire for growth is nurtured and enabled.

“Growth and professional development at FedEx are never about gender -- it’s about skills, competency, and a willingness to learn,” she says.

For Anne, mentoring isn’t just part of her leadership—it’s the foundation of it. Her “Three-Question Rule” instills accountability and fosters a culture of self-driven growth, all within a framework of strong support. Under this approach, team members can seek her guidance on the same topic up to three times. After that, they are encouraged to trust their own knowledge and problem-solving abilities to find a solution. This method doesn’t just build confidence—it cultivates resilience and independent thinking, empowering Anne’s team to take ownership of their roles.

Anne emphasizes the importance of setting a purposeful path for success, such as having a five-year plan or a goal to master a new skill. “It’s about making conscious choices, being decisive, and taking ownership of your career,” she advises, illustrating how FedEx’s culture supports individual ambition and nurtures self-driven growth.

Empathy and Excellence in Customer Service

With a career spanning over two decades in the logistics industry, Maria Isabel Novero-Benitez has established herself as a stalwart, creative, and adept planner. In her role as Senior Manager for Customer Experience Operations, she leads with empathy, a value central to FedEx Purple Promise of making every FedEx experience outstanding.

She emphasizes how understanding and valuing different perspectives strengthen both employee satisfaction and customer relationships. “We don’t discriminate based on race, gender, religion, disability, or any other protected status - we look at their skillset, what they can contribute and how they can help in fulfilling our Purple Promise. Making sure that our people feel how much they matter inspires them, and inspired employees do better at their jobs,” she explains.

Through data-driven insights and a commitment to continuous improvement, Isabel ensures her team anticipates and meets customer needs while fostering an inclusive work environment, driving her team up for success. For her, success goes beyond achieving goals; it involves finding fulfillment in the journey and respecting the unique perspectives of everyone.

Building a Legacy

The stories of these women leaders are about actively shaping a more inclusive future for the entire logistics industry.

FedEx initiatives supporting career opportunities for all continue to empower its employees to achieve unprecedented heights.

Learn more about FedEx Philippines here.
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Meet the Caltex Women Retailers Who Are Changing the PH Fuel Scene, One Drop at a Time

There is a gender gap in the fuel industry with women only making up 22% of the global oil and gas workforce, and from that number, only 20% reach senior positions in oil and gas companies, highlighting the industry’s urgent need to provide them with more leadership opportunities.

However, Caltex Filipina retailers are changing that by taking the reins of their fuels business and creating space in the industry for more women to grow and thrive. This International Women’s Month, meet the women who are shaking up the industry by bringing Caltex with Techron clean fuels to motorists nationwide:

Margaret Caballes-Jubane

Margaret Caballes-Jubane

Margaret Caballes-Jubane comes from a family of empowered Caltex women retailers that spans three generations. It all began in the 1960s, when her paternal grandparents, Rufina and Sabiniano Caballes Sr. set up their first Caltex Station in Davao City. Her father Wilfredo opened his station in 1971 and began a husband-wife tandem with Thelma Estoque-Caballes in 1978.

After registering as a Caltex Retailer in April 1998, Thelma underwent the Caltex Train the Trainer program and became a model site dealer. She has since trained Caltex dealers in Visayas and Mindanao, even inspiring some to become outstanding Caltex retailers themselves.

Over the years, the family business has grown from a single Caltex station into a network of stations and a fleet of tankers. As Margaret grew up watching her grandmother and mother thrive in the fuel industry, she felt inspired to follow in their footsteps. Her journey with Caltex began when she became a retailer in February 2005 and the rest is history.

She reflected, “Being exposed to the fuel industry early on made it a lot less intimidating because the focus was always on compliance with global standards and business growth, regardless of gender.”

While Margaret felt that women retailers tend to go under the radar in the fuel industry, their natural inclinations such as attention to detail and ability to nurture a team can help them shine. She added, “Because we lead with heart, we inspire others and create an inclusive space where everyone can shine alongside us.”

Melissa Simeon

Melissa Simeon

For Melissa Simeon, breaking into the industry was a no-brainer thanks to its reputation as a stable and essential business. Inspired by her mother, Melissa put her resilience and business savvy to the test by becoming a Caltex Retailer.

Melissa and her husband Jules set up shop in Marilao, Bulacan. The site began operations in December 2021, servicing countless motorists in the Central Luzon region.

Although Melissa initially struggled as a woman in a male-dominated industry, this did not deter her confidence at all. Before entering the fuel industry, she had decades-long experience as an executive in transport and boiler manufacturing companies. “While the industry is male-dominated, I never saw that as a limitation—only as motivation. I overcame this by proving, through leadership and results, that women can thrive in any industry,” she said.

Melissa also said that Caltex has boosted her confidence by providing valuable business insights, networking opportunities, and operational support. She added, “I maximized these [opportunities given by Caltex] by staying engaged, continuously learning, and ensuring our stations provide the best service possible.”

Vicky Alvarez

Vicky Alvarez

Vicky Alvarez took a leap of faith when she became a Caltex Retailer. After her family bought a 2,000 sqm property in Southwoods City during its early development stages in 2011, multiple fuel companies approached her to team up in building the township’s first gas station.

Vicky eventually chose Caltex after numerous talks with acquisition agent Jeff Enriquez. “It was his determination and Caltex/Chevron’s reputable name that led me and my family to become a Caltex retailer,” she recalled.

Vicky also admitted to feeling very reluctant to join the male-dominated fuel industry. Luckily, through constant prayer and the support of the Caltex brand, she found her voice.

“At first, I was nervous and reluctant, knowing that this industry is mostly led by men. However, with my faith in God, I was able to overcome that fear. The training program offered by Caltex was also instrumental in making me feel comfortable entering the industry – it allowed me to meet my peers,” she added.

Over the years, Vicky learned to utilize her gut instinct, as this uniquely feminine trait helps women become more resilient and self-confident. She said, “This gut instinct is unique to women, and I believe it helps empower our decision-making in this industry.”

How Caltex is Paving the Way for Women in the Fuel Industry

Melissa, Margaret, and Vicky all believe the fuel industry is slowly opening up to women. After all, opportunities will always open up for people with the grit and determination to succeed –– regardless of their gender. “We are fortunate to be in a time when the results of our work as women speak for themselves and are duly recognized,” said Margaret.

The three women also thanked Caltex for supporting and trusting female entrepreneurs to run their retail sites nationwide. Vicky reflected, “Our business consultants from Caltex are hands-on in showing their support. Regular meetings with them throughout the year helped me feel supported as a woman.”

Melissa also encouraged more women entrepreneurs to join Caltex’s mission of making clean and quality fuels more accessible to Filipinos nationwide. “The fuel industry is not just for men — it's for anyone with the drive to succeed. With Caltex's support, dedication, and willingness to learn, women can thrive and make a real impact in this business.”
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Women leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025

Monday, March 24, 2025


To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success.

Denice Sy on digitalization and staying competitive in beauty

Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy, discussed how digitalization has been instrumental in keeping Ever Bilena relevant for 42 years in the beauty industry. She emphasized that staying competitive in a fast-moving market requires leveraging digital tools, particularly CGI technology and social media, to create compelling brand narratives. With the support of a team of Gen Z and millennial marketers, Ever Bilena continuously adapts to emerging trends and engages with consumers more effectively.

Denice also shared how data-driven insights enable her team to monitor ad spend, engagement, and campaign performance in real time, ensuring that marketing strategies are refined for maximum impact. She highlighted the importance of brands remaining agile and open to experimentation while replicating successful strategies for sustained growth.

On sustainability, she reaffirmed Ever Bilena’s commitment to corporate responsibility, referencing partnerships with Plastic Bank (2023) and Republic Cement’s EcoLoop to reduce plastic waste. Looking ahead, she expressed her hope for Ever Bilena to become a net-zero company within the next decade, ensuring that consumers can support a brand actively working to offset its environmental impact.

During the open forum, she advised small business owners to focus on authentic branding, purpose-driven messaging, and affordability to stand out in a competitive market. When asked how women can excel in business, she stressed the importance of self-confidence and trusting one’s own decisions, as personal belief is the foundation of success.

Mayor Joy Belmonte on financial independence and women’s economic empowerment

Quezon City mayor Joy Belmonte delivered the closing remarks for the morning session, focusing on violence against women and the role of financial independence in breaking cycles of abuse. She emphasized that economic empowerment gives women the ability to make independent choices, support their families, and build a secure future.

She highlighted the significant rise in women-led businesses in Quezon City, with over 4,000 new enterprises since 2021, now comprising 40% of the city’s 70,000 businesses. The city’s initiatives, such as Pangkabuhayang QC and Tindahan ni Ate Joy, have helped women launch and sustain their own businesses, providing them with financial security and opportunities for growth.

Mayor Belmonte encouraged attendees to recognize the progress made by women in business and governance while continuing to push for gender equality.

“Malayo na, pero malayo pa,” she remarked, emphasizing that while women have come far, there is still much work to be done in creating a more inclusive and equitable future.

Women leading the way

#Women2025 highlighted how digitalization, sustainability, and financial empowerment are shaping the future of women-led enterprises.

Aside from Denice Sy and Mayor Joy Belmonte, the event also featured Melanie Magboo, CEO of Binibini Marikit; Janine Codizal, marketing manager of ECORA PH; Mona Celine Yap, department head of the Quezon City Small Business and Cooperatives Development Promotions Office; Corrs Valenton, owner of Corrsy’s Kitchen; Everly Aguilar, owner of Simo’t Sarap Chicken Wings; Kate Jennifer Enrile, wealth solutions officer at GCash; and Rachel Jennel Halfon, licensing officer I at the Quezon City Small Business and Cooperatives Development Promotions Office.

These women, each making strides in their respective industries, showcased the power of innovation, resilience, and community-driven leadership in shaping a more inclusive and empowered future for women entrepreneurs. Their insights reinforced the importance of innovation, adaptability, and self-confidence in navigating the evolving business landscape.
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