YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

Thursday, April 24, 2025

YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers.

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out!

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates.

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers.

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages.

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this.

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience.

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, ”At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

Earn more with YouTube Shopping affiliate program for creators

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase.

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum.

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year.

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos.

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

Reach and engagement opportunities for brands and advertisers

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes.

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailand combined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, with a cost-per-visit twice as efficient as previous campaigns.

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

To learn more about enabling YouTube Shopping on your channel, click here.

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How AI’s growing influence is driving gender-inclusive financial innovations in the Philippines

How AI’s growing influence is driving gender-inclusive financial innovations in the Philippines

The Philippines is at a critical juncture in its expansion into a thriving digital economy. With an increasing demand for connectivity, the country confronts a lack of digital infrastructure for essential financial services. Filipinos continue to face barriers to financial inclusion, where gender parity issues exist, and a significant segment of the population remains unbanked or underserved by traditional financial institutions.

The 2020 pandemic was a turning point in the country’s digital transformation. According to available data, an estimated 29% of the population was considered unbanked or underbanked in early 2020. Moreover, 23% had access to insurance, only 2% had access to formal credit during this period, and only 1% had access to investments.

GCash, the Philippines’ leading finance super app and largest cashless ecosystem, has been instrumental in breaking these barriers to inclusion. It began by enabling access to the marginalized who do not have traditional documentation or credit history.

“At GCash, we addressed inclusion barriers using tech-enabled and data-driven solutions guided by customer-centricity,” said Martha Sazon, president & CEO of Mynt, the holding company of GCash, during the 2025 World Economic Forum in Davos. “Our approach is centered on making products accessible, relevant, and simple, so we can work toward ensuring that no one is left behind.”

Levelling the playing field and unlocking opportunities

With millions of users, GCash pursues its vision of “Finance For All” by providing Filipinos, regardless of gender, background, or socioeconomic standing, with access to an e-wallet, loans, investments, and insurance coverage, as well as financial support for micro, small, and medium enterprises.

For the predominantly women-led fintech company, pursuing this mission involves dedicated efforts to equip women with the digital tools to make informed financial decisions, invest in their future, and ultimately achieve financial independence. Sazon shared, “Our goal of Finance For All is inextricably linked to nation-building in the Philippines. We know this cannot be achieved without women’s inclusion, as we have seen that women's empowerment leads to uplifting communities.”

Today, five out of ten GCash users are women. Addressing the nuanced nature of personal finances, GCash also goes beyond basic services to support Filipinos through a comprehensive digital ecosystem that caters to their diverse needs.

AI as a bridge to gender-inclusive finance

GCash attributes a significant part of its progress as an enabler of financial inclusion to artificial intelligence (AI). A user’s integration into the GCash ecosystem starts with an AI-powered onboarding process. GCash was the first to use the eKYC (electronic Know Your Customer) process in the Philippines, scaling market penetration while using alternative data.

“Fifty percent of our population doesn’t have documents,” said Sazon. “How do we address that? We use AI to score them instead. Those who use the GCash app to make payments and transactions [can be scored]. Now, millions [can] get a credit score without relying on documents or showing collateral.”

AI has also enabled GCash to personalize its services to already onboarded users, helping analyze each user’s needs, custom-tailoring outreach, and providing individualized financial solutions ranging from microloans for small businesses to flexible investment opportunities and affordable insurance coverage.

Creating opportunities for women to pursue their financial goals is another way AI boosts gender-inclusive financial empowerment in the Philippines. Today, five out of 10 GSave and GLoan users are women, while seven out of 10 GInsure users are women. Notably, GCash is also able to accelerate inclusion through its groundbreaking features like GScore, GCash’s proprietary credit scoring system that determines a user’s creditworthiness using AI and a person’s in-app activity.

“[Users] might not have the traditional requirements, but they have a digital footprint,” cited Rowie Zamora, Chief Strategy Officer of GCash, at a WEF 2025 panel hosted by Deloitte.

“This has enabled us to unlock over USD 2 billion for microloans to 7 million Filipinos in the past several years,” she added. “That’s quite huge in a country where credit penetration has been in the low digits. Before the pandemic, only one percent of Filipinos had access to credit.”

Using AI to scale positive impact

For organizations like GCash, taking a people-centric approach to AI is key. It uses AI to enhance customer experience, streamline operations for greater efficiency, and preserve consumer trust in the digital finances space, as it offers alternatives that mitigate systemic barriers to financial inclusion, particularly for unbanked and traditionally underserved communities. Ultimately, these innovations aim to create a more inclusive and equitable financial system for all individuals.

GCash has also leveraged AI to create customer affinities that offer a deeper understanding of the market, paving the way for hyper-personalization that addresses a user’s needs with better precision. Through customer affinities, each user isn’t considered just a part of a demographic but is treated as their very own market segment. This approach has allowed GCash to scale its initiatives, from promoting financial literacy to supporting women-owned and women-led MSMEs.

The individualization of GCash’s suite of innovative in-app enablement platforms has allowed it to address financial concerns specific to Filipino women, who make up more than half of today’s social sellers who use cashless payment solutions.

“Each step toward financial inclusion is a step toward accelerating Filipino women’s economic empowerment,” concluded Sazon. “This month especially, we bear in mind what was reported by the World Economic Forum: that we stand to achieve full gender equality only in the year 2158 if we maintain our current pace. We at GCash feel the urgency now more than ever and aim to further utilize AI as tech for good.”

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Our Seat at the Table: UN Women, GCash, and Connected Women to forge action plan for women tech inclusion

Our Seat at the Table: UN Women, GCash, and Connected Women to forge action plan for women tech inclusion

Monday, April 21, 2025

Actionable insights for the Gender Action Lab: Innovation for Impact, UN Women’s new platform for gender equality, innovation, and private sector collaboration

UN Women, the global champion for gender equality and women empowerment, and GCash, the Philippines’ leading financial super app, in collaboration with Connected Women, the premier Filipino community for women’s empowerment in the digital economy, recently hosted its 2025 Women in Tech Summit, “Our Seat at the Table,” to help accelerate tech inclusion for women and girls.

‘Our Seat at the Table’ doubled as a think tank, where actionable insights were formulated to supplement the policy recommendations to support the implementation of the UN Women Gender Action Lab (GAL): Innovation for Impact, an initiative powered by the Women’s Empowerment Principles (WEPs) and supported by the Government of Australia through the Department of Foreign Affairs and Trade (DFAT).

70 influential women leaders from different industries and sectors gathered to workshop solutions and share best practices for enabling women’s economic empowerment through tech.

Her Excellency HK Yu PSM, FCPA (Aust), Australian ambassador to the Philippines, delivered the keynote address as guest of honor, highlighting three tenets that could inspire the strategies developed by the participants.

“The first thing is to give women and girls a voice [and then] create platforms like this for [those] voices to come through,” began Ambassador Yu. “The second thing is to invest in women and girls, [which] can be done at the highest level—through your companies and your government—and the individual level.”

Ambassador Yu also cited ways Australia puts gender equality at the center of diplomacy. “In everything we do, we ask the question: ‘[This should be] 50-50, and if it’s not, why not?’” The principle is used in Australian policies; for example, Australia has a target that more than 80% of development programs should effectively address gender equality.

Innovating to promote gender inclusion

To touch on the third and final tenet, Ambassador Yu shared some statistics of note: Today, women and girls are 20% less likely to have smartphones, and 28% are less likely to have access to the internet. She shared: “Another challenge for this particular set of sector leaders is [to ensure that] whatever innovation or product you come up with in your area [is] woman- and girl-friendly.”

“What are we doing to rebalance this so that we women and girls get the advantage?” asked Ambassador Yu. “I call [the solution] ‘positive bias.’ As leaders, you have the power to make a huge difference, so apply positive bias. Let’s [ensure] we achieve a world where there is true equality and where women and girls always have a seat at the table.”

Rowie Zamora, the chief strategy Officer of GCash, further set the tone for the event, reminding attendees about the innate responsibility to apply that positive bias. “Gone are the days when people are surprised that we have women tech leaders, CEOs, and public sector leaders, but we need to acknowledge that there’s still a long way [to go],” she shared. “Now the real work ahead of us is to think of the rest of the women inside and outside NCR who still need help to be part of the digital economy.”

Banding together for more significant breakthroughs

“Our Seat at the Table” centered on action-oriented solutions. The attendees participated in five thought-provoking roundtable discussions tackling today’s critical issues, facilitated by women leaders specializing in the respective topics.

These included Rosemarie Rafael, WomenBizPH chairperson and president & CEO of Airspeed, who moderated the “Digital Entrepreneurship and Business Innovation” session, and Gina Romero, the CEO & Co-Founder of Mettamatch and founder of Connected Women, who moderated the “Corporate Transformation and Professional Development” session alongside her co-facilitator Ambe Tierro, the country lead of Accenture.

Mylene Abiva, president & CEO of Felta MultiMedia, Inc., steered the discussion on “Technology and Innovation,” while Linartes Viloria, the National Project coordinator of Women in STEM Workforce Readiness and Development Programme of the International Labour Organization (ILO) Country Office for the Philippines, guided the “Education and Skills Development” session. Meanwhile, Mel Migrino, the chair, president & CEO of Women in Security Alliance Philippines, facilitated the “Online Safety and Cybersecurity” roundtable discussion.

This multi-sectoral representation allowed for every voice to be heard and for the development of holistic opportunities that address the multifaceted barriers many women face in accessing and utilizing digital technologies.

“The integration of technology in the lives of women and girls is a tool for empowerment [and simultaneously] a vehicle for societal transformation,” said Antoinette Santos, the Programme Analyst for the UN Women Gender Action Lab.

“Let us advocate for policies and programs that uplift women and bridge the gender gap,” added Santos. “Let us mentor and nurture the next generation of women leaders in technology and beyond. Let us work tirelessly toward creating a world where every woman and girl can flourish, regardless of the obstacles in her path.”

“Our Seat at the Table” culminates the global celebration of International Women’s Month in March but only marks the beginning of GCash’s mission to “Accelerate Action, Accelerate Inclusion”—a campaign that has prioritized results-oriented advocacies and tangible change in digital fintech spaces for Filipino women.

This is followed by the celebration of Women in Tech month in April of GCash, a global movement to drive awareness, recognition, and action toward greater inclusion in STEM education and the tech industry. GCash, a predominantly women-led company, is set to serve as a testament to how women can serve as catalysts for change and reiterate its commitment to an accessible, diverse, equitable, and responsive digital landscape that leaves no one behind.

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Manulife Philippines and MCBL Bring Back Limited-Offer Wealth Management Product Wealth Guarantee

Manulife Philippines and MCBL Bring Back Limited-Offer Wealth Management Product Wealth Guarantee

Manulife Philippines and Manulife China Bank Life announce the limited-time return of Wealth Guarantee, a single-payment insurance plan that helps Filipino customers grow their wealth in seven years through a guaranteed savings plan.

Wealth Guarantee is a medium-term wealth management product that grants policyholders yearly payouts of up to 4.5% [1]  over six years. Wealth Guarantee also provides 125% life protection coverage, giving policyholders adequate protection during the plan’s seven-year term plus 100% capital return.

"At Manulife, we are committed to offering our customers financial products and services tailored to their unique needs and aspirations. With its guaranteed annual returns and valuable life protection, Wealth Guarantee is designed to help Filipino customers secure their future through stable returns, helping them achieve financial growth amidst uncertainty and volatility," said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

"Through the Wealth Guarantee plan, we aim to be Filipinos' reliable and trusted partner in wealth management—enabling their journey toward financial independence," Hora added.

"Financial security should be a year-round priority," said Amy Gochuico, President and Chief Executive Officer, Manulife China Bank Life. "Wealth Guarantee delivers competitive guaranteed annual returns, full capital return at maturity, and life protection coverage so customers can feel confident with their finances while enjoying their lives today."

Wealth Guarantee requires a minimum single premium of PHP 500,000. It will be available for a limited time beginning April 21, 2025, through Manulife financial advisors. It can also be availed through Manulife’s financial sales associates based in China Bank and China Bank Savings branches nationwide.

1 For a single premium of at least PHP3,000,000; 4.1% payout rate applies to policies with single premium below PHP3,000,000; Subject to market risk factors.

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Bossjob Makes Bold Campus Move at UP Fair 2025, Advocates for Inclusive Careers and Smarter Job Hunting

Bossjob Makes Bold Campus Move at UP Fair 2025, Advocates for Inclusive Careers and Smarter Job Hunting

Sunday, April 20, 2025

In a vibrant blend of music, youth, and meaningful advocacy, Bossjob, the Philippines’ leading AI-powered, chat-first recruitment platform, joined this year’s UP Fair 2025 not as a career expo participant—but as a lifestyle ally, brand champion, and changemaker.

Held from April 2 to 5, 2025, at the University of the Philippines - Diliman, UP Fair is one of the country’s biggest university-led events, with over 50,000 attendees across four days. For Bossjob, the opportunity to immerse in this energetic, cause-driven environment signaled more than a traditional brand activation—it was a statement of intent: to meet the next generation of talents where they are, with tools and support they can actually use.

A Career Platform That Doesn’t Wait for the Career Fair

Bossjob’s participation marked its first foray into a non-career-focused youth event, breaking the mold of traditional job portals. Instead of limiting its presence to job fairs or corporate-led activations, Bossjob brought its advocacy for access and equity in hiring straight to a creative, youth-centered platform.

Through an interactive booth experience that offered free ice cream, cotton candy, and exclusive giveaways, Bossjob attracted over 2,000 attendees eager to engage with the platform. New users were encouraged to download the app, like the Facebook page, register their profiles, and explore its innovative features—all while enjoying a sweet treat and a welcoming space to talk careers.

A Platform for Everyone: From Blue-Collar to “Open Collar” Careers

Visitors explored Bossjob’s tech-forward features, including:

● Direct to Chat with Recruiters – a feature that puts job seekers in immediate contact with hiring managers

● AI Resume Analysis – smart feedback to help users improve their resumes

● AI CV & AI Photo Generator – creative tools that help users present themselves more confidently and professionally

The app’s inclusive approach—designed for ALL—was fully on display. Bossjob reinforced its commitment to providing job seekers with free, easy-to-use, and meaningful tech to land the roles they deserve.

Advocacy in Action: Aligning with the UP Fair’s Daily Themes

True to the spirit of UP Fair, Bossjob integrated its mission with the event’s daily advocacies:

● Day 1 – Kalye Tunes (Urban Poor): Advocating for equal job opportunities for underserved sectors

● Day 2 – Quests (Women & Gender): Championing inclusive hiring and gender equity in the workplace

● Day 3 – Elements (Peasants): Providing access to dignified work for all

● Day 4 – REV Music Festival (National Minorities): Exploring partnerships to extend recruitment access to marginalized groups

● Overall Fair Theme – Education: Reinforcing Bossjob’s commitment to supporting students as they transition from campus to career

“UP Fair was the perfect space to engage young people not just as job seekers but as future leaders, creatives, and community-builders,” said Ibon Ma. Laya Toledo, Marketing Director of Bossjob PH. “We weren’t there just to promote the Bossjob platform and its services. We were there to champion career accessibility, digital empowerment, and real options for real people.”

Building Careers with Culture and Community

Beyond downloads and giveaways, Bossjob’s presence was about building a meaningful relationship with the country’s next workforce. By planting its flag at UP Fair 2025, Bossjob isn’t just offering a faster way to find a job—it’s offering a fresh, inclusive, tech-enabled way to build a career.

As Bossjob continues to scale its presence nationwide, it remains focused on one goal: to be the recruitment platform that makes job hunting smarter, more human, and more hopeful.

To learn more or try the platform, visit Bossjob.ph or download the Bossjob app today.

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Emirates’ Aircrafted KIDS initiative reaches 700 young students across Asia

Emirates’ Aircrafted KIDS initiative reaches 700 young students across Asia

Saturday, April 19, 2025

Emirates donated handmade children’s backpacks made from upcycled aircraft interiors to children in India, Bangladesh, and Pakistan

Supporting children’s education and making meaningful connections within the communities it serves, Emirates has engaged with several educational entities across Asia; to provide 700 handmade schoolbags and essential stationery supplies directly to young students. Each schoolbag is a piece of history—a limited-edition bag from Emirates’ Aircrafted range, made from the fabrics and parts of Emirates’ iconic aircraft. With 1300 bags already distributed across Africa, the Asia Aircrafted KIDS delivery is part of a larger initiative by Emirates to repurpose and upcycle materials for the benefit of children across the globe.

Aircrafted Kids by Emirates goes to Asia

In India, Emirates collaborated with Smile Foundation India, a respected institution that provides education, healthcare, and livelihood programs to children aged between 6-14 years. In Bangladesh, Emirates partnered with Kanan, Thikana (Shelter Home), and Ahsania Mission Shishu Nagari – three sister entities across Dhaka that provide shelter for women and children, and a safe place to nurture education and wellbeing. In Pakistan, Emirates worked with SOS Children’s Villages, a renowned entity which serves local communities by creating a nurturing and inspirational space for financially disadvantaged youths to continue their education. In the Philippines, Emirates has been a long-time partner of Virlanie Foundation, a non-profit organization that aims to help disadvantaged children reach their full potential and reintegrate them into society. Through the Emirates Airline Foundation, Emirates has a long history of supporting children’s welfare programs, and Aircrafted Kids is an extension of this work.

Emirates has a local office in India, Bangladesh, Pakistan, so each entity was visited by the Emirates representatives who helped pack the bags and distribute them and were eager to connect with the organizations who do such important work in the community. Inside the bags, Emirates provided school supplies such as stationary, calculators and essentials, as well as a variety of books that can be shared throughout schools.

The next stop on the Aircrafted Kids schoolbags trail is Egypt, with more destinations in the MENA region to follow.

The making of Aircrafted Kids schoolbags

As part of an environmental strategy that includes responsible consumption, Emirates committed to repurposing more than 50,000 kilograms of materials, from 205 aircraft that are undergoing a cabin interior refit and refresh. The team at Emirates Engineering brainstormed a myriad of ways in which the old materials could be reused and upcycled and settled on a range of sturdy backpacks. The high-quality seat fabric of Emirates Economy Class seats is 95% wool and 5% nylon, a flat weave structure sourced from Germany and Ireland which is ideal for upcycling due to its durability and non-flammable nature.

In a dedicated workshop at Emirates, a team of 14 Engineering Maintenance Assistants creatively designed and tailored a whole range of backpacks for children of different ages. The Emirates Corporate Communications, Marketing & Brand team then identified charitable entities, schools and foundations, where the bags could be distributed for most impact, communicating with the NGOs on what their preferences would be. The teams spent weeks researching styles, ensuring the bags were safe and comfortable for children to use. Across all the bag designs, the fabrics were professionally laundered, then further deep cleaned by hand, leather-conditioned for the accents, and thoroughly disinfected before being sewn into unique pieces. Brand new lining was added to the bags, along with functional zippers and adjustable straps, before being packed into specially branded ‘Aircrafted Kids’ boxes and shipped to their final destinations.

With the transport and logistics fully supported by Emirates’ SkyCargo teams, and dnata Logistics across the continents – Aircrafted Kids by Emirates connected the community of employees within Emirates to achieve a meaningful goal.

Aircrafted by Emirates Limited Edition Luggage for sale

Emirates fans can also get involved in this ‘connecting communities’ initiative, by purchasing limited edition luggage in the coming months, as the Aircrafted by Emirates retail range prepares to launch a second phase of the capsule collection. Like the first collection, which sold out in a matter of days - proceeds after costs are donated to Emirates Airline Foundation supporting humanitarian projects around the world. Customers and fans can also donate to Emirates Airline Foundation any time, and help children in need.

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CCIP unveils its first-ever official theme song, “Beauty & Beyond”

CCIP unveils its first-ever official theme song, “Beauty & Beyond”

Monday, April 14, 2025

A Tribute to the Philippine Cosmetics Industry

The Chamber of Cosmetics Industry of the Philippines (CCIP) proudly unveils its first-ever official theme song, “Beauty & Beyond”, a powerful tribute to the organization and its members. This milestone marks a new era for CCIP, capturing the heart and soul of the Philippine cosmetics industry through music.

The song was officially revealed at CCIP’s 1st General Membership Meeting, where over 200 representatives from member companies gathered to witness this historic moment.

“This song is more than just an anthem—it’s a symbol of unity, passion, and innovation in the Philippine beauty industry,” shares Denice Sy, CCIP information, publication & public affairs committee head. “Beauty & Beyond” reminds us of our collective journey in elevating industry standards, fostering collaboration, and driving growth both locally and globally.”

With its inspiring lyrics and uplifting melody, Beauty & Beyond celebrates the artistry, science, and entrepreneurship that define CCIP and its members. It serves as a rallying cry for industry professionals, reinforcing the Chamber’s mission to shape the future of beauty.

CCIP invites its members and the public to embrace Beauty & Beyond, now available on CCIP’s Instagram and Facebook pages (@chamberofcosmeticsph)

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